It’s not often that Disney has a sale, especially on its most popular offerings. From time to time, however, fans can hit the jackpot with a short-term promotion offered by Disney, and one of those promotions is live now. But today’s the last day fans can get in on the deal.
When it comes to an uncanny ability to create value in, and demand for, merchandise and experiences, no entity is quite as talented as The Walt Disney Company. At Disney World alone, fans become so caught up in the excitement and magic of being in the parks that paying $40 (or more) for a pair of Mickey ears flies completely under the radar. And paying between $4.29 and $5.00 for a 20-ounce bottle of Diet Coke is a non-issue, even though the same identical product can be purchased at grocery stores and retailers like Target for around $2.50.
(This Diet Coke aficionado can tell you that, contrary to what our pixie-dusted minds tell us when we’re standing in the burning sun at Magic Kingdom, the $5.00 bottle of Diet Coke does not taste any better just because we’re drinking it at Disney World.)
And let’s not even get started on the prices we’re blindly willing to pay for licensed Disney Parks apparel. During a recent trip to the parks, this writer had a full conversation with myself, justifying paying $70 to $75 for a hoodie simply because it had Walt Disney on it alongside his famed Wonderful World of Disney Color broadcast on ABC (and for every other hoodie I endeavored to buy on that trip. Nevermind that I live in Dallas, where wearing a hoodie is prelude to heat stroke and death in all but about two months out of the year.)
Even now, I don’t have many regrets. That’s the magic of Disney!
While this writer cannot definitively say that The Walt Disney Company coined the term monetize, I also wouldn’t be one bit surprised to learn they did. That’s because the company has learned to monetize most scenarios–even those that might have put Disney in a bad light in front of a vast audience, including a recent feud with a new adversary–Charter Communications, the parent company of Spectrum Cable.
On the evening of August 31, Spectrum subscribers tuned in to watch their favorite programming at 8:00 p.m. were instead met with a blank screen, as Disney had pulled all of its channels from Spectrum’s line-up, including National Geographic Channel, Disney XD, FX, Freeform, and ESPN, citing failed negotiations associated with a renewed carrier agreement between Disney and Spectrum.
The debacle once again brought to light the continuing cable TV wars and the role that streaming plays in the wars. It even served as the springboard for new conversations about the future of linear television–something Disney’s CEO Bob Iger recently claimed is non-essential for Disney’s continued success.
But the feud also fueled Disney’s newest streaming promotion: through September 20, 2023, new subscribers can enjoy all the perks of a Disney+ ad-supported subscription for just $1.99 per month. The promotion is a savings of more than 75% when compared to the regular price of the same monthly subscription. But today’s the final day of the promotion, meaning that fans who want to get in on the vastly discounted deal will have to sign up before the end of the day.
To take advantage of the promotional deal, visit DisneyPlus.com and click “Sign Up.”