Disney World’s special TRON experience has ended.
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The TRON Identity Program previously offered to guests at Disney’s Magic Kingdom has abruptly closed. The program utilized cutting-edge technology featuring a “Grid Digitization Portal,” where visitors could enter and see themselves transformed into a character from the TRON universe. This memorable opportunity was available at the gift shop located next to the TRON Lightcycle / Run attraction, which opened in April 2023. The location’s proximity to Space Mountain added to the excitement for guests exploring the area.
Accessibility was a key consideration in the program’s setup, allowing visitors to easily participate as they exited the thrilling ride. Although it was a one-of-a-kind souvenir, the custom action figures came with a considerable price tag of $89.99 plus tax, making it a premium offering for those who wanted to take home a piece of the TRON experience.
Despite the shuttering of the TRON Identity Program, related merchandise continues to be available at various locations within Disney World. Visitors can find a wide range of items inspired by the TRON universe, including shirts, pins, helmets, and identity discs at places like the Tomorrowland Launch Depot. While the custom action figures may have drawn limited interest, the demand for TRON-themed products generally remains present, suggesting a potential shift in merchandise strategy could be on the horizon for Disney.
Disney has seen success with similar offerings, such as the Na’vi toys at Pandora – The World of Avatar, which presents guests with the opportunity to create their own custom figures. This indicates that personalized merchandise can resonate well with park guests, provided there is an engaging context and pricing that aligns with visitor experience and expectations. Disney’s ongoing assessment of its merchandise offerings could lead to adjustments that enhance guest engagement within the TRON theme.
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Fans of the TRON franchise can look forward to the upcoming film, Tron: Ares, set to release in theaters on October 10, 2025. Following the successful Tron: Legacy, this new installment is expected to captivate audiences once again by bringing viewers back into the electrifying world of TRON. With prominent characters returning, including Jeff Bridges reprising his role as Kevin Flynn, expectations for this film run high.
The relationship between the new film and the park experience may reignite interest and engagement in TRON-related attractions and merchandise. As the film hits theaters, it could spark curiosity among visitors, leading them back to Magic Kingdom for a complete experience of the TRON universe—from the cinematic to the tangible. Guests might find themselves more willing to invest in TRON merchandise after enjoying the show, intending to enhance their experience at the parks.
While the TRON Identity Program remains closed for now, the future holds potential for new experiences within the park. As Disney evolves its offerings and responds to guest interest, it is possible that the TRON universe could emerge in fresh, exciting ways alongside the release of Tron: Ares.
It was literally open yesterday and today? They said it was down temporarily last week.
Luke loves clickbate titles and not giving the full story.