Disney MerchandiseParks

Disney World’s Tampa Expansion Is Officially Open for Business

A new Disney Character Warehouse is now open at Tampa Premium Outlets, giving Gulf Coast shoppers a closer place to buy discounted Disney merchandise.

The store opened on Monday, November 9, 2026.

A Third Location in the Region

The Tampa store joins two other Disney Character Warehouse locations in the Central Florida area, at Orlando International Premium Outlets and Orlando Vineland Premium Outlets. The Vineland location is currently moving into a larger space within its shopping center.

Karla Garay, Director of Marketing and Business Development at Tampa Premium Outlets, told WFLA the center is “thrilled to officially open the doors to Disney Character Warehouse.” She added that Disney’s appeal across generations fits the center’s goal of offering value and excitement to shoppers.

Disney Character Warehouse sign welcomes guests outside a vibrant yellow storefront, framed by palm trees and overcast skies.
Credit: Kelly g, Flickr

Where It Is

Tampa Premium Outlets is at 2300 Grand Cypress Drive in Lutz, north of Tampa near the I-75 and State Road 56 interchange. The location is convenient for shoppers in Tampa, St. Petersburg, Clearwater, and Pasco County.

How the Store Was First Revealed

The store was first confirmed in August through Disney Careers job postings. One listing, dated August 6, sought a Merchandise Inventory Specialist at a starting rate of $20.10 per hour. Another, dated August 9, sought a full-time Heart of House lead at $21.10 per hour. Both identified the workplace as Disney Character Warehouse at Tampa Premium Outlets.

The postings described responsibilities like inventory counts, pricing, transfers, deliveries, and opening and closing the store. They also referenced working with Walt Disney World’s distribution center, showing the store is connected to the resort’s operations.

What’s Sold Inside

Disney Character Warehouse stores carry discounted official Disney merchandise. Shoppers at other locations have found Spirit Jerseys, Loungefly bags, pins, toys, collectibles, and apparel.

Inventory changes often, though, and selection may differ from what’s available at other stores or in the parks. Shoppers shouldn’t count on finding a specific item.

A black glittery crossbody bag shaped like a cartoon mouse head with large round ears. It is shown from the side in one image and being worn by a person with a white top and green pants in the other.
Credit: Disney Store

Know the Return Policy

Since February 1, 2026, Disney Character Warehouse has followed a no-refund, no-return, and no-exchange policy. Disney introduced the rule to help prevent reselling. All purchases are final.

Not a New Park

While the opening expands Disney’s retail presence beyond Orlando, it’s important to note this is a store only. Disney hasn’t announced any rides, attractions, hotels, or ticketed experiences in Tampa.

The opening also follows the reported closure of Disney’s South Florida outlet in April 2026.

Shopping Tips

Visit early in the day for the best selection, especially in the store’s first weeks. Check back often, since inventory rotates. Double-check store hours on the Tampa Premium Outlets website before heading out. And remember that every sale is final, so choose carefully.

A young child in a yellow t-shirt happily reaches for a plush reindeer toy in a store. Behind the child, a smiling man and woman walk toward him, all appearing cheerful. The store is brightly lit with shelves of toys and clothing, including dresses, in the background. Disney guests.
Credit: Disney

Final Thoughts

The new Tampa location gives Disney fans on Florida’s Gulf Coast a more convenient way to find discounted merchandise without traveling to Orlando. For locals and visitors alike, it’s a fun new stop for bargain-hunting Disney fans.

Will you be checking out the new store?

Erica Lauren

Erica Lauren is a theme park writer and content creator based in Orlando, Florida, chosen for its proximity to Walt Disney World and Universal Orlando Resort. As a regular park visitor, she offers a ground-level perspective on her experiences. A dedicated runDisney participant, she combines her love for running with her passion for theme parks. When not writing or running, Erica is busy planning her next trip, always on the lookout for new parks to explore. A thrill ride enthusiast, she believes the best spot is in the front row of the fastest coaster.

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