In November 2019, Disney entered the streaming game with the launch of Disney+, the ultimate streaming site for those who love all things Disney. Not only were there a ton of classic Disney movies and television shows on Disney+, but there was also content from Pixar, Marvel, and Lucasfilm.
In addition to that, Disney also released some original content, including Behind the Attraction, The Imagineering Story, The Mandalorian, and High School Musical: The Musical: The Series.
Initially, Disney saw some success with Disney+, especially since a few months after the launch, the world was forced to close down because of the COVID-19 pandemic. With millions of people being forced to stay inside, they signed up for Disney+ to help make the long days and nights a little bit easier.
Unfortunately, the success was short-lived, and for nearly four years, Disney+ has been one of the company’s biggest headaches. Despite former Disney CEO Bob Chapek’s insistence that the streamer was performing, Disney has lost more than $11 billion on it.
Related: Investors Sue Bob Chapek For LYING About Disney+
One of the keys to the success of Disney+ is keeping people interested in subscribing. Disney+ has increased a lot in price since its 2019 launch, and that has turned a lot of people off.
When it first launched, unlimited streaming with no ads cost $6.99 per month. Now, the Disney+ basic tier—which includes ads—is $7.99 per month. Those who want to watch their favorite movies and television shows without ads will have to shell out $13.99 per month, more than double the original price.
However, Disney is hoping to draw in some new subscribers with a brand-new offer.
For a limited time, Disney is offering its Basic Tier — the tier with ads — for just $1.99 per month for three months! This applies to any new subscriber or former subscriber who has let their plan lapse. The Disney+ Basic Tier supports 5.1 audio and 4K UHD & HDR video, and multiple devices can stream at the same time.
This is a great deal for those who aren’t looking to be long-term Disney+ subscribers. Three months give you plenty of time to catch up on some of the best Disney shows, like Loki, and enjoy new series like The Acolyte, which is a part of the Star Wars franchise.
You can also enjoy new Disney movie releases like Wish (2023), The Marvels (2023), Indiana Jones and the Dial of Destiny (2023), and Haunted Mansion (2023).
Of course, if you are looking to get a little more out of your Disney+ subscription, you can always sign up for a Disney Bundle. There is a Duo Disney+ Bundle, which combines Disney+ and Hulu. Then, there is the Triple Disney Bundle, which combines Disney+, Hulu, and ESPN+. Both bundles offer ad and ad-free tiers.
Bob Iger’s Plans For Disney+
Since his return as CEO in November 2022, Bob Iger has been focusing a lot of his attention on stemming the bleeding at Disney+. He did so by cutting the budgets for many Disney+ shows and canceling others that were not seeing the success Iger thought they needed.
Related: Bob Iger Admits to Major Disney+ Screw Up
Fans were disappointed, but Disney went through with canceling shows like Turner & Hooch, Willow, Diary of a Future President, Doogie Kamealoha M.D., The Mighty Ducks: Game Changers, Big Shot, National Treasure: Edge of History, The Mysterious Benedict Society, and many more.
Disney also decided to cancel two shows before they even aired — The Spiderwick Chronicles and Nautilus, which was based on the Jules Verne novel, 20,000 Leagues Under the Sea.
Despite the backlash, Iger has managed to turn Disney+ around. During the last fiscal earnings call in May, Iger revealed that, for the first time, Disney+ had turned a profit. And the streaming platform will continue to do so if he has his way. He said that the company is focusing more on creating quality content than just pushing out show after show.
This special subscriber offer will only last for a limited time, so if you are interested, head on over to Disney+ and sign up today!
Will you be taking advantage of this Disney+ offer? Let us know in the comments!