![Bob Iger with gray hair, wearing a suit, is standing in front of a backdrop featuring cartoon characters Mickey Mouse and Minnie Mouse at the D23 Expo 2024. He is holding a finger to his lips, as if shushing. The background shows a colorful, whimsical village scene.](https://www.disneydining.com/wp-content/uploads/2024/08/he-2024-08-09T123358.551.jpg)
Disney’s ongoing struggle with conservative backlash reached a new chapter as reports surfaced of a secret meeting with Liberty Counsel, a prominent conservative legal group. This meeting, held late last month, comes amidst growing demands from conservative shareholders for the company to shift its cultural and political stance.
The once-beloved entertainment giant has faced criticism from conservative circles in recent years for its perceived progressive agenda. Flashpoints include legal battles with Florida Governor Ron DeSantis over control of Disney’s special district, including LGBTQ+ themes in specific projects and public stances on contentious political issues. Critics argue these moves alienate conservative consumers and investors, distracting from Disney’s core mission of family-friendly entertainment and financial growth.
According to Inside the Magic, the meeting with Alliance Defending Freedom was held to explore ways to address conservative shareholder concerns. These shareholders have pushed Disney to disavow politically charged stances and return to a more neutral corporate strategy. Discussions reportedly revolved around how Disney could rebrand its image to better align with the expectations of conservative investors while avoiding further public backlash.
The Washington Times highlighted calls from some shareholders for Disney to distance itself from controversial cultural debates. One representative said, “The company’s current trajectory is polarizing and risks alienating large portions of its audience. Disney needs to focus on profitability and entertainment, not divisive politics.”
Adding fuel to the fire, conservative advocacy groups have organized public campaigns against Disney, labeling its recent actions as part of a “woke agenda.” The backlash has resulted in boycotts, declining merchandise sales in specific demographics, and reduced enthusiasm among traditionally loyal audiences. These challenges have compounded Disney’s broader struggles, including its streaming platform’s underperformance and declining theme park attendance.
The secretive meeting, however, raises questions about Disney’s strategy. Critics argue that bowing to conservative shareholder demands could alienate progressive consumers and erode the company’s longstanding inclusivity and innovation brand identity. Advocacy groups have expressed concerns that Disney’s attempts to appease one segment of stakeholders might further polarize its audience.
As the company grapples with these mounting pressures, its next steps will be closely watched. The delicate balancing act between addressing shareholder demands and preserving its cultural identity could define Disney’s trajectory in the future. Whether this secretive strategy helps or harms Disney remains to be seen, but it underscores the complexities of navigating today’s highly polarized cultural landscape.
Our family has great memories of Disney… until the wokeism began. Focus on children and families — the core of your fans. Children have no need of political think. Entertain them — let parents teach their kids.
What “wokeism” interfered with your family?