America’s Sweetheart Dolly Parton Confirms New Offerings Across the U.S.
Dolly Parton’s reach is extending far beyond Pigeon Forge, Tennessee, in 2026.
Cup of Ambition Is Real, and It’s Coming to a Store Near You
On Thursday, Parton announced Cup of Ambition — a new signature coffee brand developed with Community Coffee — via Instagram. The name is a direct nod to “9 to 5,” arguably the most iconic song in her catalog, and the brand’s debut is timed to the June 24 opening of Dolly’s Tennessean Travel Stop in Cornersville, Tennessee.
The announcement reads:
Inspired by @dollyparton’s beloved anthem ‘9 to 5,’ Cup of Ambition is Dolly’s new signature coffee brand. Launching in partnership with @communitycoffee, get a first taste of our Light, Medium and Dark roasts at Dolly’s Tennessean Travel Stop opening June 24! Sign up for updates on the nationwide launch at the link in bio. ☕
View this post on Instagram
Light, Medium, and Dark Roast varieties will be available exclusively at the Cornersville travel stop when it opens later this month. The nationwide rollout — expected to bring Cup of Ambition to grocery stores across the United States — is already in motion, with Community Coffee encouraging fans to sign up for updates on the launch.
Everything Else Dolly Parton Has Going On Right Now
The coffee brand is just one thread in what has become an unusually packed year for Parton. Dollywood, her Pigeon Forge theme park, is currently celebrating its 40th anniversary under her ownership and preparing to launch the annual Smoky Mountain Summer Celebration on June 15, 2026.
Days ago, Parton confirmed that Dolly Parton’s SongTeller Hotel will open in Nashville this September. The property will also be home to the world’s largest museum dedicated to her life and legacy.
Bookings are now open for anyone interested in planning a trip.
Are you planning a trip to Dolly’s Tennessean Travel Stop? Let Disney Dining know in the comments!
