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Disney Changes Its Tone on Epic Universe as 2026 Bookings Surge

Back when Epic Universe first opened, there was a genuine feeling across the theme park industry that Orlando was entering a completely different era. Universal Orlando Resort had finally unveiled the kind of expansion fans had waited decades to see, and many people wondered if Walt Disney World was about to face its biggest challenge in modern history.

For months, it felt like Epic Universe dominated every theme park conversation online.

Fans rushed to experience the new lands. Vacation planners reworked itineraries. Some longtime Disney visitors even admitted they were prioritizing Universal trips for the first time in years.

Cinderella Castle gleams over Magic Kingdom guests, as the mysterious Unfinished Tomorrowland Project draws curious parkgoers nearby.
Credit: Erica Lauren, Disney Dining

And for a while, Disney’s own attendance numbers suggested the competition was having an effect.

Now, though, Disney’s tone sounds noticeably different.

Based on comments from Disney executives during the company’s latest earnings call, Walt Disney World appears far more confident about its position heading deeper into 2026. The company is still acknowledging Epic Universe’s impact — but it no longer sounds worried about it dominating the Orlando tourism market long term.

Disney Admits the “Epic” Pressure Is Easing

Disney CFO Hugh Johnston addressed the issue directly during the company’s Q2 fiscal 2026 earnings discussion.

“We expect international visitation and Epic-related headwinds to ease in the coming quarters as we begin to lap both of those impacts,” Johnston said.

That line may end up being one of the most important takeaways from the entire call.

Disney is essentially saying the company believes the biggest disruption caused by Epic Universe may already be fading. One year ago, Epic Universe represented uncertainty. Today, Disney appears to view it more as part of the normal competitive landscape.

Johnston also gave another encouraging update tied directly to Walt Disney World’s future outlook.

“Demand is healthy,” he explained. “We’re expecting attendance at our domestic parks in Q3 compared to the prior year period to show improvement compared to the 1% decline we reported in Q2.”

That’s a much more optimistic tone than many expected.

Strong Booking Trends Change the Conversation

One of the biggest reasons Disney suddenly sounds more relaxed likely comes down to bookings.

According to Johnston, Walt Disney World bookings are currently “pacing up strongly.”

That statement carries serious weight.

If Disney were seeing major long-term guest migration toward Universal Orlando Resort, future booking numbers likely would not look strong. Instead, Disney appears increasingly confident that guests are still prioritizing Walt Disney World vacations even after the launch of Epic Universe.

That doesn’t mean Universal’s new park failed to make an impact.

Far from it.

Epic Universe clearly reshaped Orlando’s tourism market during its launch period. It created new excitement around Universal Orlando Resort and gave guests entirely new reasons to visit Central Florida.

But Disney now appears convinced that the market is stabilizing.

Epic Universe Became a Major Win for Universal

Universal absolutely accomplished something huge with Epic Universe.

The new park transformed the company from a resort many guests viewed as a side trip into a destination capable of supporting full-length vacations on its own.

That’s a major achievement.

Before Epic Universe, many families still structured Orlando trips primarily around Walt Disney World. Universal often filled one or two days of the vacation. Now, many guests build full itineraries around Universal itself.

Disney undoubtedly felt some pressure from that shift during 2025 and early 2026.

But pressure does not automatically equal panic.

And based on Disney’s newest comments, the company now seems far more focused on its own expansion plans than worrying about Universal’s momentum.

Guest in front of entrance to Universal's Epic Universe theme park
Credit: Universal

Disney Is Entering Its Own Massive Expansion Era

Disney CEO Josh D’Amaro made it very clear during the earnings call that the company sees enormous growth ahead.

“We have more projects underway around the globe than at any time in our history,” D’Amaro said. “We’re being very ambitious and very aggressive on this front.”

That statement says a lot about Disney’s mindset right now.

Instead of pulling back, Disney is pushing harder.

Walt Disney World already has major projects either completed or actively underway. Big Thunder Mountain Railroad recently reopened with updates. Buzz Lightyear’s Space Ranger Spin returned with enhancements. Tropical Americas continues transforming Animal Kingdom. The Muppets are preparing to take over Rock ’n’ Roller Coaster later this year. That’s not to mention several other notable expansions.

Disney clearly believes its answer to Epic Universe is not retreat — it’s expansion.

And honestly, that may be the smartest possible strategy.

Orlando Tourism Is Evolving

The most interesting part of all this may be that Orlando itself seems stronger because of the competition.

Epic Universe created more reasons for families to visit Central Florida. Disney still gives guests an unmatched resort ecosystem with four parks, transportation, hotels, dining, and decades of emotional attachment. Universal now offers a dramatically larger experience than before.

Together, both resorts may actually be helping Orlando grow overall rather than simply stealing guests from one another.

Disney executives hinted at that broader perspective during the call when discussing overall guest trends across parks and cruises.

Instead of focusing entirely on a quarter-to-quarter attendance battle, Disney now appears increasingly focused on long-term growth.

And after one full year of Epic Universe operating, Walt Disney World suddenly sounds a lot less concerned about Universal’s newest park than many fans expected.

Andrew Boardwine

A frequent visitor of Walt Disney World Resort and Universal Orlando Resort, Andrew will likely be found freefalling on Twilight Zone Tower of Terror or enjoying Pirates of the Caribbean. Over at Universal, he'll be taking in the thrills of the Jurassic World Velocicoaster and Revenge of the Mummy

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