There are many benefits to becoming an Annual Passholder at Walt Disney World! Discounts, constant park access, and a freebie here or there are all reasons why many Disney fans take the plunge and purchase Annual Passes.
Multiple times a year, Walt Disney World, sometimes in conjunction with popular festival offerings at EPCOT, will provide their beloved Annual Passholders with the opportunity to secure free magnets.
These magnets often feature lovable and memorable characters from Disney’s expansive catalog. They are highly sought after and have become a sort of subculture in themselves.
Related: Disney World Annual Passholder Reservations System Shows No Availability This Weekend
In recent years, Disney World Annual Passholder magnets have featured Mickey Mouse, Oswald the Lucky Rabbit, and Orange Bird!
Disney World annual passholders will be able to pick up this Hei Hei magnet at EPCOT's Creations Shop from Jan. 29 to Feb. 23. pic.twitter.com/gsNTnOBWK2
— Ashley Carter (@AshleyLCarter1) January 22, 2024
Since it’s been a few months since magnets have drawn the AP crowd back to EPCOT, where Disney World often distributes free gifts, it makes sense that a new magnet would be on the way soon. Well, the wait is over as today, Disney World gave guests a look at who’s coming!
Per Walt Disney World:
“Passholders—head to EPCOT from January 29 to February 23, 2024, to pick up the newest Annual Passholder magnet featuring Hei Hei from the Disney film, Moana. This Annual Passholder-exclusive item will be available at Creations Shop from 9:00 AM to 9:00 PM—while supplies last.”
Important Information
- To enter EPCOT, you will need valid admission and a theme park reservation for EPCOT on the same date (or you may visit EPCOT after 2:00 PM or on a good-to-go day without a theme park reservation). Theme park reservations are limited and are subject to availability. Blockout dates apply.
- Each Passholder must be present and show their valid Annual Pass card, linked MagicBand, MagicBand+ or Disney MagicMobile pass, as well as a government-issued photo ID, to receive a magnet. Learn how to link your pass to your Disney account.
- Limit one magnet per Passholder.
- Available while supplies last.
- Not responsible for any lost, stolen or damaged magnets.
All offerings, operating hours and locations are subject to availability and change or cancellation without notice.
In addition to the magnet, Annual Passholders can also enjoy a Hei Hei Liege Waffle at Connections Cafe in EPCOT.
“Savor a tasty treat inspired by a popular character from the Disney film Moana (2016).”
Related: Disney World Teases New Offering, Only For Its Biggest Fans
From January 29 to February 23, 2024, delight in a liege waffle made with brioche dough, topped with pearl sugar, and a Hei Hei chocolate garnish—available for purchase at Connections Café in EPCOT.
Important Information
- To enter EPCOT, you will need valid admission and a theme park reservation for EPCOT on the same date (or you may visit EPCOT after 2:00 PM or on a good-to-go day without a theme park reservation). Theme park reservations are limited and are subject to availability. Blockout dates apply.
- At the time of purchase, Passholders must present their valid Annual Pass ID from the Tickets and Passes section of their My Disney Experience app and a valid government-issued photo ID. Learn how to link your pass to your Disney account.
- Available while supplies last.”
How to Get Your Free Annual Passholder Magnet at Walt Disney World
Are you a Disney Annual Passholder looking to add some extra magic to your visit? Well, get ready to be excited because Walt Disney World has just unveiled its new Annual Passholder Magnet! This exclusive Hei Hei collectible is a must-have for any Disney fan, and it’s the perfect way to show off your Passholder pride.
The new Annual Passholder Magnet features a stunning design that captures the essence of the Disney experience for APs. This version will showcase Hei Hei from Moana (2016).
Disney World annual passholders will be able to pick up this Hei Hei magnet at EPCOT's Creations Shop from Jan. 29 to Feb. 23. pic.twitter.com/gsNTnOBWK2
— Ashley Carter (@AshleyLCarter1) January 22, 2024
To obtain your free magnet, be ready to visit EPCOT during the dates and times above. Near Creations, you’ll find a marked entrance queue. Be ready for Cast Members to scan your magic band, card, or phone for proof that you are an Annual Passholder, and finally, enjoy your free magnet!
Related: Disney World Offering Free Exclusive Annual Passholder Gifts for a Limited Time
They make for great displays at home, and although some proudly wear their AP magnets on their cars, we highly discourage this! Magnets can fade quickly and melt into your vehicle’s paint; sometimes, they are at high risk of being stolen.
The Annual Passholder Magic Doesn’t Stop with Magnets
But the magic doesn’t stop there. As an Annual Passholder, you get to enjoy the magnet, but being a Passholder also grants you exclusive perks and privileges. Whether it’s special discounts, early park entry, or VIP events, being a Passholder comes with its own set of enchanting experiences.

As the festival run at EPCOT kicks into high gear for 2024, there are plenty of exclusive must-haves for APs too!
Remember, the new Annual Passholder Magnet at Walt Disney World is only available to Passholders for a limited time, so take advantage of this exclusive opportunity. Unlock the magic, embrace the enchantment, and proudly display your Passholder status with the all-new Annual Passholder Magnet.