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Fans Criticize Rachel Zegler’s Remarks on Snow White’s Box Office Performance

Box Office Performance of Snow White

Disney’s live-action adaptation of Snow White opened to disappointing box office figures, grossing only $43 million domestically and $44.3 million internationally during its opening weekend. The total combined earnings amounted to just $87.3 million worldwide, far below the studio’s expectations.

Rachel Zegler as Snow White looking shocked
Credit: Disney

Initial projections had estimated a potential opening between $50 and $75 million. However, with visible empty seats in theaters and a lackluster audience turnout, it became clear that Snow White underperformed significantly.

In comparison, past Disney live-action films such as Dumbo (2019) and The Marvels (2023) also failed to capture audience interest, with Snow White now paralleling their box office performances. Reports indicate that the film incurred substantial production costs, estimated to exceed $240 million, considering multiple reshoots and extensive marketing expenditures. Given these figures, Snow White risks becoming one of the studio’s most significant financial disappointments.

Rachel Zegler’s Social Media Remarks

In the wake of the film’s release, Rachel Zegler, who portrays the title character, took to social media to celebrate the film’s ranking as the “number one movie in the world.” While this assertion holds some truth based on box office statistics—where Snow White managed to secure the weekend’s top spot, the context has left many fans unimpressed. Critics argue that the film’s status was more of a technicality, given the absence of substantial competition at the box office.

Gal Gadot as the Evil Queen in Disney's live-action Snow White
Credit: Disney

This celebratory statement was met with backlash from fans who contended that being the “number one” film in a virtually empty marketplace does not equate to success. One user echoed this sentiment by stating, “How is it number one if no one is watching it? It only got number one because there was zero competition at the box office.”

Public Reception and Criticism

The reception of Snow White has been mixed at best. While Rachel Zegler received generally positive feedback for her performance, many critics scrutinized the film’s overall quality. Furthermore, Zegler’s previous comments and actions, which sparked controversy prior to and during the film’s promotion, have colored public perception of her remarks regarding the film’s box office standing.

Rachel Zegler as Snow White in Disney's live-action remake of Snow White and the Seven Dwarfs
Credit: Disney

The discourse around Snow White has shifted the focus from the film itself to the implications of Zegler’s comments. Social media platforms have become hotbeds for reactions, with many fans expressing disappointment in both the film’s performance and Zegler’s apparent lack of awareness regarding the broader implications of the situation. The disconnect between her jubilance and the audience’s sentiments continues to generate ongoing discussion.

Future Implications for Disney

The box office performance of Snow White poses profound financial implications for Disney. With potential losses in the hundreds of millions, the studio faces the challenge of addressing the fallout from this failure. Internal discussions at Disney are likely centered on identifying strategic pathways to recover from this setback, especially with Lilo and Stitch scheduled for release in the coming months.

Snow White Remake
Credit: Disney/Inside the Magic

Future Disney projects may need a recalibrated approach to storytelling and marketing, particularly in an environment where audience expectations are rapidly evolving. The conversation around Snow White could influence audiences’ reception of upcoming releases, forcing Disney to reconsider its strategies for capturing viewer interest and ensuring fiscal viability.

In summary, the situation surrounding Snow White, Rachel Zegler’s remarks, and broader industry discourse underscores a pivotal moment for Disney as it navigates the complexities of modern filmmaking and audience engagement.

Rick Lye

Rick is an avid Disney fan. He first went to Disney World in 1986 with his parents and has been hooked ever since. Rick is married to another Disney fan and is in the process of turning his two children into fans as well. When he is not creating new Disney adventures, he loves to watch the New York Yankees and hang out with his dog, Buster. In the fall, you will catch him cheering for his beloved NY Giants.

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