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Florida’s New Incentives Aim to Compete With Other States for Disney Projects

Orange County Aims to Revive the Film Industry

Orange County is making significant strides to revive its film industry, with a $5 million financial commitment to attract filmmakers. This initiative reflects the local government’s desire to restore the economic benefits that a bustling film production scene can provide.

Bob Iger and Mickey Mouse
Credit: Disney

In recent years, Florida has seen a decline in its film footprint, a shift that has raised concerns about the loss of jobs and revenue for the region. The commissioners believe this funding will create a ripple effect, stimulating the local economy and fostering a resurgence in film activity.

Historically, Florida has been a hub for film production. However, the landscape changed dramatically in 2016 when the state eliminated its tax rebate programs.

This decision resulted in major studios, including Disney, pulling back on their production activities in the state. The push to restore film production in Orange County is not just about bringing back Disney; it’s about reinstating an industry that once contributed significantly to the local economy.

The Disney films logo with Bob Iger in the front smiling and looking towards the distance.
Credit: Disney Dining

Competing with Other States for Productions

Orange County’s challenge is fierce competition from other states that continue to offer lucrative tax incentives. With Georgia providing a remarkable 20% tax rebate for film productions, it has become a favored location for Disney projects, resulting in titles such as Avengers: Infinity War being filmed there.
Meanwhile, Florida’s landscape fails to attract large-scale productions, and filmmakers often prioritize locations offering more favorable financial terms, notably making tax incentives a deciding factor.

Iron Man leads the Avengers in the Marvel Cinematic Universe
Credit: Marvel Studios

As other states aggressively expand their financial incentives for film production, Florida’s earlier decisions to eliminate similar perks have left it lagging behind. To entice major studios back, including Disney, Orange County needs to craft incentives to stand up to its competition. By drawing in filmmakers with financial support, the county hopes to turn the tide in favor of its own film industry.

Local Filmmakers and Industry Collaboration

The role of local filmmakers is crucial to the success of this initiative. Oscar-nominated producer S. Leigh Savidge is working closely with Orange County officials to determine the political and economic will to invest in film production. Savidge is leading discussions to expand the financial support available, reflecting the belief that attracting a major player like Disney requires a well-rounded approach.

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Credit: Marvel Studios

Building a thriving film culture in Orange County also necessitates support from local talent. The focus is on integrating established filmmakers with fresh voices to create a dynamic industry that appeals to larger studios. A collaborative approach is essential to foster a sustainable film ecosystem that attracts both local and international productions. Engaging local filmmakers can strengthen the case for additional funding and demonstrate a collective commitment to revitalizing the state’s film industry.

Long-Term Viability and Future Strategies

The long-term success of film production in Orange County hinges on sustained state-level support and creating an infrastructure that welcomes significant productions. While the proposed $5 million fund is a solid start, experts emphasize that comprehensive financial backing from the state is essential to compete effectively with other regions.

Disney’s decision to return to Florida will likely depend on several factors, including appealing tax rebates, access to local resources, and a robust support system for film crews.

Florida sign that reads "next exit"
Credit: Canva

To ensure the revival of its film industry, Orange County must explore a multi-faceted strategy that blends attractive financial incentives with workforce development and partnerships with educational institutions. This comprehensive approach could lay the groundwork for a thriving local film industry, ultimately drawing Disney and other studios back to Florida.

Orange County’s renewed focus on film production reflects a strategic effort to reclaim its place in a competitive industry landscape. By investing in incentives and fostering local talent, the area aims to attract Disney and establish a vibrant film culture that benefits the entire community.

Rick Lye

Rick is an avid Disney fan. He first went to Disney World in 1986 with his parents and has been hooked ever since. Rick is married to another Disney fan and is in the process of turning his two children into fans as well. When he is not creating new Disney adventures, he loves to watch the New York Yankees and hang out with his dog, Buster. In the fall, you will catch him cheering for his beloved NY Giants.

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