Bluey Takes Over Disney World, Another Theme Park Addition Confirmed
Bluey is steadily conquering Walt Disney World Resort with another expansion confirmed this week. The first official Disney Parks trading pin featuring the Australian Blue Heeler family arrived Tuesday at Disney Springs, marking the latest step in Bluey‘s aggressive infiltration of the Central Florida vacation destination ahead of summer’s Heeler family attraction debut.
New Trading Pin at Disney World
The inaugural Bluey Disney Parks trading pin became available Tuesday at World of Disney in Disney Springs, WDWNT confirmed. The $14.99 collectible depicts sisters Bluey and Bingo embracing and is displayed on white cardstock featuring Authentic Disney Pins, Disney parks, and Bluey logos.
“First Ever Disney Parks Bluey Trading Pin Arrives at Walt Disney World,” WDWNT posted on X (formerly Twitter).
First Ever Disney Parks Bluey Trading Pin Arrives at Walt Disney Worldhttps://t.co/B45Hstroji
— WDW News Today (@WDWNT) January 27, 2026
The pin joins the growing Bluey merchandise ecosystem at Walt Disney World Resort. Guests can trade it with any Disney cast member or at pin boards throughout theme parks, Disney Resort hotels, and Disney Springs.
In December, Bluey and Bingo “HugMees by Squishmallows” stuffed animals were released, establishing the Heeler family’s retail presence months before their physical character debut.
Conservation Station Transformation Continues
Construction progresses at Rafiki’s Planet Watch Conservation Station in Disney’s Animal Kingdom Theme Park, where the Heeler family will establish permanent residence this summer. The Wildlife Express Train-accessible area is being reimagined to accommodate interactive Bluey experiences.
Walt Disney World Resort promises activities allowing children to play and dance with Bluey and Bingo while participating in show-inspired games, including butterfly Keepy-Uppy. Meet-and-greet opportunities with the Blue Heeler sisters anchor the experience. Australian animals featured in the series will be showcased throughout Conservation Station, connecting the animated show to real wildlife education.
Disney confirmed the Bluey experience launches sometime in summer 2026, but hasn’t specified an exact opening date.
Multi-Platform Bluey Domination
The Walt Disney World Resort expansion is just one element of Bluey‘s expansion of its Disney empire. Disneyland Resort recently announced a Bluey stage show for the Fantasyland Theatre at Disneyland Park, bringing the Heeler family to both U.S. Disney Resorts.
Disney Cruise Line is adding Bluey and Bingo to select U.S. sailings after successfully introducing the characters on Australian and New Zealand voyages. The cruise expansion ensures families encounter the Blue Heelers whether visiting theme parks or sailing the high seas.
Ludo Studio produces Bluey, commissioned by the Australian Broadcasting Corporation. Disney holds exclusive U.S. distribution rights, airing the animated series on Disney Junior and streaming it on Disney+. The distribution agreement has enabled Disney to integrate Bluey across all platforms—television, streaming, theme parks, cruise ships, and merchandise—creating omnipresent brand visibility.
What Bluey pin should Disney make next? Share your ideas with Disney Dining in the comments!
