Disney excels at transforming popular characters into merchandise. Figment, a purple dragon who is the mascot of EPCOT, is one of these characters. He has a loyal fan base and continues to be a strong presence, despite changes at the park over the years. Recently, Disney released a Squishmallow bag charm featuring Figment, and it’s become a hit in World Celebration. This move by Disney is one of their smartest decisions lately.
Let’s be honest: Figment’s ride isn’t very good. “Journey into Imagination with Figment” splits opinions among Disney fans. Some see it as a charming piece of EPCOT history, while others wonder why Disney invests in a ride that feels outdated. The ride is short and lacks modern effects, so it doesn’t compare to newer attractions.
Despite this, Figment merchandise sells remarkably well. Figment fans buy products as if he were part of a popular Marvel franchise. Every festival at EPCOT introduces new Figment-themed items, like shirts, pins, cups, and popcorn buckets. And people buy them all. The newest product is attracting collectors and casual fans alike, prompting them to reach for their wallets.
Enter the Iconic Disney Purple Dragon: Figment
The new Figment Squishmallow bag charm recently appeared on the shelves at EPCOT, priced at $16.99. As the name suggests, it captures the essence of the beloved Squishmallow plushies but in a smaller, hand-sized version. This charm features Figment dressed in his iconic outfit—a yellow and red sweater that has become a trademark of the character. His name is stitched prominently across the front, so there’s no mistaking who it is.
The quality of this charm is impressive for its size. Instead of opting for printed details, Disney chose to use fully embroidered facial features, ensuring that Figment’s signature orange horns are perfectly represented. If you flip the charm over, you’ll see his wings and scales extending from his back down to his recognizable tail. True to the Squishmallow brand, the entire charm is incredibly soft and satisfying to squeeze. A lavender clip is attached to the top, making it easy to attach to bags or keychains.
This isn’t Figment’s first appearance as a Squishmallow; previously, Disney released a large version that created quite a buzz among fans. The charm, however, offers a more practical take on the concept.
Why This Actually Makes Sense for Disney
Disney is not just making a smaller version of an existing product; they’re recognizing the trend in fashion and youth culture. Bag charms are trending, with people on TikTok and Instagram decorating their backpacks and purses with various accessories, such as Labubu figures and plushies. This has become a popular way to personalize items and showcase individual interests.
By creating a Figment charm that fits perfectly into this trend, Disney is meeting customers where they already are. It’s not forcing a product into existence. It’s recognizing what people already want and giving them a Disney-fied version of it.
Traveling with kids can be challenging, especially when it comes to oversized souvenirs. A big Stitch plush might seem like a great idea in the store, but once you’re at the airport, trying to carry it through security and fit it in an overhead bin can make you question your choice. Parents often find themselves juggling large stuffed animals alongside luggage, strollers, and tired children.
The bag charm is a great solution to this issue. It’s small enough to attach to existing luggage without adding extra weight or bulk. Kids can still have their soft, cuddly Figment souvenir, while parents won’t need to treat a stuffed animal like extra luggage. It’s a win-win for everyone. For international visitors who are especially mindful of baggage limits, these charms offer a perfect way to bring home something special without exceeding airline restrictions.
The Bigger Figment Question
What’s fascinating about Figment is what it reveals about his lasting appeal. While his attraction may be struggling, his brand is thriving. There’s something about this character that resonates with people, regardless of the quality of his ride. Perhaps it’s because he represents the original vision of EPCOT, when the park focused on innovation and human achievement. It could also be a case of generational nostalgia, with parents passing down their affection for the character to their children. Or maybe people simply find him cute.
Whatever the reason, Disney isn’t slowing down in producing Figment merchandise anytime soon. Given how quickly these items sell out, it’s clear that fans are eager to buy them. The Squishmallow bag charm is just the latest evidence that this purple dragon has secured his place in Disney history, regardless of the status of his attraction.
