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New Disney Film Records One of the Worst Opening Weekends Ever

Recent Box Office Trends for Disney

Disney has enjoyed a fruitful period at the box office, highlighted by the record-breaking success of Zootopia 2, which has sailed past the $1.1 billion mark. The studio has welcomed this exciting achievement after a rocky few years.

As the holiday season approaches, there is significant optimism surrounding upcoming titles, such as Avatar: Fire and Ash, which is expected to join the elite $2 billion club. This film is particularly anticipated, especially given its peculiar strategy of releasing multiple trailers to attract audiences.

Judy Hopps (Ginnifer Goodwin) in 'Zootopia'
Credit: Disney

Despite these optimistic figures, the recent release of a new Disney film has taken a sharp downturn. Specifically, Ella McCay has recorded one of the worst opening weekends in the company’s modern history. This stark contrast to the success of Zootopia 2 reveals the unpredictable nature of the film industry.

Ella McCay’s Disappointing Opening

Opening to a mere $2.1 million, Ella McCay didn’t quite set the box office ablaze. While it didn’t snag the title for the lowest opening of the year—that distinction goes to Sydney Sweeney’s film, Christy, which earned only $1.3 million—it certainly ranks among Disney’s recent flops. However, Disney’s production costs offer a sliver of hope, as the film was made for about $35 million, potentially limiting the financial fallout compared to its higher-budget counterparts.

Inside a chapel at Disney World, Fairy Godmother gently fixes Cinderella’s veil as happy park guests look on and celebrate.
Credit: 20th Century Studios

Ella McCay joins the ranks of underperforming films like Snow White, Elio, and Tron: Ares, all of which have faced harsh financial realities this year. These titles have collectively cost Disney over $100 million, which places additional pressure on the company’s overall earnings amid a turbulent landscape.

Cast and Crew Behind Ella McCay

Ella McCay is helmed by writer/director James L. Brooks, known for his work on beloved classics like As Good As It Gets and Terms of Endearment. Brooks also has notable experience as the executive producer of The Simpsons.

The Simpsons—Marge, Homer, Bart, Lisa, Maggie, and their dog—sit together on a couch, smiling as they watch TV in a dimly lit living room. The Simpsons' TV’s antenna is visible in the foreground.
The Simpsons are looking happy watching TV.

The film stars Emma Mackey in the titular role, alongside established actors such as Woody Harrelson, Ayo Edebiri, and Jamie Lee Curtis. Mackey’s previous roles in popular films, such as Barbie and Death on the Nile, raised initial expectations for Ella McCay. Unfortunately, the discrepancy between these expectations and the film’s actual performance has stung both the cast and the studio.

Critical Response and Public Reaction

Critics have been far from kind to Ella McCay, with the film only managing a 24 percent rating on Rotten Tomatoes. This critical panning has contributed to its disappointing box office performance, as less favorable reviews typically influence audience choices at the theater. Reviews have indicated that audiences may be hesitant to see this particular Disney film due to the negative sentiment expressed by critics.

neteyam riding an ikran/mountain banshee
Credit: 20th Century Studios

As word-of-mouth effects play a critical role in a film’s success, Ella McCay appears to be struggling in this regard as well. Its poor reception could have broader implications for Disney’s brand image, especially considering the spotlight on several disappointing releases this year. Industry insiders speculate that Disney may need to recalibrate its approach to future projects following Ella McCay’s lackluster performance to reconnect with audiences.

Disney’s ability to bounce back and learn from its missteps remains a topic of interest to industry followers. As Zootopia 2 continues to break records, Ella McCay serves as a stark reminder of the highs and lows in the world of film. With several films awaiting release, only time will tell how Disney will adapt to fluctuating box office trends.

Author

  • Rick Lye

    Rick is an avid Disney fan. He first went to Disney World in 1986 with his parents and has been hooked ever since. Rick is married to another Disney fan and is in the process of turning his two children into fans as well. When he is not creating new Disney adventures, he loves to watch the New York Yankees and hang out with his dog, Buster. In the fall, you will catch him cheering for his beloved NY Giants.

Rick Lye

Rick is an avid Disney fan. He first went to Disney World in 1986 with his parents and has been hooked ever since. Rick is married to another Disney fan and is in the process of turning his two children into fans as well. When he is not creating new Disney adventures, he loves to watch the New York Yankees and hang out with his dog, Buster. In the fall, you will catch him cheering for his beloved NY Giants.

One Comment

  1. Am I the only one who never heard of this movie before reading this article? Maybe a lack of marketing contributed to the flop…

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