With Universal Orlando’s Epic Universe set to open its doors in just one day, Walt Disney World Resort President Jeff Vahle made a notable move by publicly congratulating his industry rivals. Vahle shared an Instagram:
“It takes great passion and dedication to bring new projects to life. Best of luck to the Universal Orlando team with the opening of Epic Universe! Another big win for tourism in Florida.”
A Public Congratulations
This rare public acknowledgment from a Disney executive stands out in the fiercely competitive theme park landscape of Central Florida, where Disney and Universal constantly vie for visitor attention and market share. The timing of the message is particularly significant given ongoing debates among fans about whether Universal Orlando Resort is surpassing Walt Disney World Resort as the dominant attraction in the region. Some speculated that Disney’s earlier silence might have indicated concern over Universal’s latest expansion, making Vahle’s statement a noteworthy shift.
Epic Universe represents Universal Orlando’s most ambitious expansion to date, promising immersive lands, thrilling new rides, and experiences designed to attract an even wider audience. The park’s debut is expected to intensify competition in the local theme park market, driving innovation and drawing more tourists to Florida.
Despite the rivalry, Vahle’s words highlight a spirit of respect and recognition of the hard work involved in bringing such large-scale projects to life. “It takes great passion and dedication,” he emphasized, acknowledging the efforts behind Universal’s ambitious venture.
NEW: Walt Disney World President Jeff Vahle released a statement on the opening of Epic Universe:
“It takes great passion and dedication to bring new projects to life. Best of luck to the Universal Orlando team with the opening of Epic Universe! Another big win for tourism in… pic.twitter.com/uU33GaWxcr
— Drew Smith (@DrewDisneyDude) May 21, 2025
The Competition Intensifies
Industry experts and fans have pointed out that moments like these, where competitors publicly commend one another, underscore the collective benefits of a healthy, thriving theme park ecosystem. The addition of Epic Universe not only offers fresh experiences for guests but also strengthens Florida’s standing as a global tourism hub.
Tourism plays a vital role in Florida’s economy, with theme parks contributing significantly to employment, business development, and tax revenue. The launch of a major new park like Epic Universe is expected to create thousands of jobs and attract visitors worldwide, benefiting the broader community.
Vahle’s message can also be interpreted as a recognition that healthy competition fosters innovation and ultimately enhances the guest experience. It’s a rare example of industry unity amid an environment often characterized by aggressive marketing and rivalry.
The timing—just one day before Epic Universe’s grand opening—adds encouragement for Universal’s team, acknowledging the challenges and dedication required to launch a major new theme park.
Behind every attraction are passionate creatives, engineers, and performers whose efforts bring these immersive worlds to life. Vahle’s statement serves as an uplifting nod to their work as Universal embarks on this new chapter.
What are your thoughts on Vahle’s message? Will you be visiting Epic Universe? Let us know in the comments below.
