AI technology has sparked intense debate in creative industries over the past year, and Disney parks are no exception. A potential new update at Disneyland Resort has some guests questioning whether the magic of Disney is being replaced by technology. Here’s what we know so far about the AI shift and its implications for the future of the parks.
Alleged AI-Powered Update at Disneyland
Reports from Disneyland Resort suggest that one of its classic attractions, King Arthur Carrousel, has undergone a significant update with AI technology. The ride, which has been a part of Disneyland Park since its opening in 1955, is now featuring a new safety announcement that allegedly includes a voiceover from the beloved character Merlin.
However, Disney cast members believe this voiceover may not be from an actor at all but rather generated by AI. Merlin, originally voiced by Karl Swenson in The Sword in the Stone (1963), has been voiced by Jeff Bennett in various Disney productions since 2005. If the rumors are true, it marks a shift in the way Disney is using technology to update its attractions.
King Arthur Carrousel: A Classic with a New Twist
King Arthur Carrousel has long been one of Disneyland’s most iconic attractions, offering guests a chance to ride on hand-carved wooden horses while enjoying the whimsical theme of King Arthur’s legend. The ride has remained relatively unchanged since it was relocated to Disneyland from a Los Angeles amusement park in 1955, making it a symbol of nostalgia for generations of visitors.
Now, however, the ride seems to be embracing a modern touch. The new AI-generated safety spiels, which play before and after the ride, replace the traditional voiceover with one allegedly created by artificial intelligence. One of the spiels advises guests to remain seated while the other provides instructions for dismounting once the ride is over.
AI: A Growing Trend at Disney Parks
While AI in the context of King Arthur Carrousel is still speculative, this update fits into a broader trend at The Walt Disney Company. In October, Disney launched the Disney Office of Technology Enablement (OTE), a division focused on integrating advanced technologies like AI and mixed reality across the company’s operations.
This initiative aims to position Disney as a leader in the responsible use of cutting-edge technology, all while maintaining its reputation for providing family-friendly and innovative experiences. Through collaboration with teams from Disney Entertainment, ESPN, and Disney Experiences, OTE is expected to influence everything from park attractions to media content and merchandise.
The Debate Over AI and Disney’s Creative Spirit
The use of AI in Disney parks has raised concerns among many longtime fans, who fear that the company is sacrificing the creativity and imagination that made it famous in favor of technological shortcuts. Critics argue that relying on AI for voiceovers and other aspects of the park experience could signal a future where human talent is overshadowed by machines.
Disney has already faced backlash for using AI in other areas, such as designing park merchandise and creating promotional content for its Disney+ series Secret Invasion and Loki Season 2. These uses of AI, combined with the introduction of AI-generated voices, have left some questioning whether Disney’s commitment to imaginative storytelling is being compromised.
Disney’s exploration of AI extends beyond the theme parks. In the Disney+ original movie Prom Pact (2023), AI was used to replace background actors in a scene featuring student cheerleaders. A viral clip from the film shows a row of characters that appear to be computer-generated or AI-created, leading to further questions about the role of technology in entertainment.
This shift towards AI in both parks and productions is part of a larger conversation about the role of artificial intelligence in the entertainment industry. While some embrace the potential for innovation, others worry it could lead to a future where human creativity is sidelined in favor of cost-effective technology.
The Future of Disney: Embracing Technology or Losing Magic?
As Disney continues to integrate AI into its theme parks and media properties, the company faces growing scrutiny from fans and industry observers alike. The question remains: Will AI enhance the Disney experience, or will it ultimately detract from the magic that has defined the company for nearly a century?
How do you feel about Disney’s growing use of AI in its attractions and productions?
