Disney Announces Opening of New Walt Disney World Location

A large, colorful hot air balloona tethered at the waterfront of Disney Springs during sunset. The sky is pink and orange, and the calm waters reflect the buildings and the balloon. The shoreline features various buildings and palm trees in the background.
Credit: Colin Lloyd, Unsplash

Excitement is in the air as Disney Springs, the vibrant shopping and entertainment district at Walt Disney World Resort, welcomes a new addition to its lineup of magical retail experiences. In a surprising and delightful announcement, Disney revealed that a renowned lifestyle brand known for its preppy and coastal-inspired fashion is opening a store at Disney Springs. This collaboration promises to bring a touch of seaside charm to the heart of Disney magic.

Alex and Ani closing Disney Springs

Credit: Disney

A Splash of Coastal Charm: New Store Sets Sail for Disney Springs

Fans are thrilled to learn that Vinyard Vines, the popular clothing store, will be setting up shop at Disney Springs in Walt Disney World Resort. Vineyard Vines, founded by brothers Shep and Ian Murray, has become synonymous with the “Good Life” – a philosophy centered around relaxation, enjoyment, and a sense of style that effortlessly blends comfort and sophistication. As the brand sets its sights on Disney Springs, visitors can expect an infusion of coastal vibes and a selection of apparel that captures the essence of laid-back luxury.

Disney Springs has long been a destination for those seeking a diverse and immersive shopping experience. With its unique blend of Disney-themed merchandise, high-end fashion, and eclectic boutiques, the addition of Vineyard Vines adds a distinctive flavor to the mix. The brand’s signature whale logo and iconic designs are set to make a splash in the already vibrant retail landscape.

Vineyard vines

Credit: Vineyard Vines

Anticipation and Opening Day Festivities

The arrival of Vineyard Vines at Disney Springs is not just about shopping; it’s about creating memorable moments for visitors. The store’s inviting ambiance, paired with the brand’s commitment to a positive shopping experience, is set to elevate the overall atmosphere of Disney Springs, making it a must-visit destination for those seeking a blend of coastal charm and Disney enchantment.

As anticipation builds for the grand opening, Disney Springs is gearing up for a celebration that befits the arrival of Vineyard Vines. While no date has been set, fans are hoping to learn more soon.

wdw resort lake

Credit: Nicholas Fuentes on Unsplash

The collaboration between Vineyard Vines and Disney Springs marks a delightful fusion of coastal elegance and Disney magic. As the store opens its doors, visitors can look forward to discovering a unique shopping experience that captures the spirit of the brand while surrounded by the enchantment of Walt Disney World Resort.

About Eva Miller

Eva was born and raised in the beautiful state of Oregon but has since relocated and lives in New York City. Since she was young, Eva has loved to perform in musicals, especially Disney ones! Through performing, Disney’s music became the soundtrack of her childhood. Today, Eva loves to write about all the exciting happenings for the Walt Disney Company. In her free time, Eva loves to travel, spend time in nature, and go to Broadway shows. Her favorite Disney movie is 'Lilo and Stitch,' and her favorite Park is Disney's Animal Kingdom.