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Walt Disney World Billboards Are More Than Just Ads
Photos courtesy of the Disney Parks Blog
A new wave of Walt Disney World billboards has hit Central Florida. Created by Disney’s Yellow Shoes Creative Group, the billboards are more than just advertisements. They are intended to connect with the potential theme park guest. They want the billboards to invoke fond memories for those who have already ridden a ride, and get people who haven’t ridden the rides excited about them.
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According to Yellow Shoes Senior Art Director Steve Carsella, “We hope to remind guests of how much fun they had on the attractions or that they create a sense of anticipation to want to go on them if they haven’t. I think it follows in the steps of Walt himself to pay attention to the details and to offer our guests something out of the ordinary.”
There are also hidden touches in the new billboards. The one that advertises Expedition Everest contains Yeti footprints and his shadow, and the one for Tower of Terror contains an old time radio and a Hidden Mickey. There are also new billboards for both Seven Dwarfs Mine Train and Test Track. They are meant to feel cinematic, while accurately depicting the attraction.
