Brand New Walt Disney World Billboards Are Incredible

Walt Disney World Billboards Are More Than Just Ads

Photos courtesy of the Disney Parks Blog

A new wave of Walt Disney World billboards has hit Central Florida. Created by Disney’s Yellow Shoes Creative Group, the billboards are more than just advertisements. They are intended to connect with the potential theme park guest. They want the billboards to invoke fond memories for those who have already ridden a ride, and get people who haven’t ridden the rides excited about them.


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According to Yellow Shoes Senior Art Director Steve Carsella, “We hope to remind guests of how much fun they had on the attractions or that they create a sense of anticipation to want to go on them if they haven’t. I think it follows in the steps of Walt himself to pay attention to the details and to offer our guests something out of the ordinary.”

There are also hidden touches in the new billboards. The one that advertises Expedition Everest contains Yeti footprints and his shadow, and the one for Tower of Terror contains an old time radio and a Hidden Mickey. There are also new billboards for both Seven Dwarfs Mine Train and Test Track. They are meant to feel cinematic, while accurately depicting the attraction.


Billboard 1 Billboard 2 Screen Shot 2014-07-30 at 4.04.46 PM Screen Shot 2014-07-30 at 4.05.10 PM Screen Shot 2014-07-30 at 4.23.05 PMScreen Shot 2014-07-30 at 4.05.43 PM



About PaulaK

I grew up in Western Massachusetts. When I was nine my family went to Disneyland and I was hooked. I grew up, attended New England College in Henniker, NH and eventually moved to Virginia. I worked as a disc jockey, married and became a full time mom when our daughter was born. Fast forward several years. In 2010 we moved to Central Florida and my Disney obsession grew. I now work as a freelance writer and spend my spare time in the parks. Under the name Paula Brown I penned the novels Dream Wanderers and The Coffee Cruiser. I also am a co-author of Dining at Walt Disney World: The Definitive Guide. I'm obsessed with Star Wars, so this is a good time to live in Central Florida. I've been a vegetarian for well over a decade, a choice that my daughter eventually made as well. While my husband still hasn't joined us fully he has given up most meats except for seafood. I was relieved to find that vegetarian dining is not difficult at Walt Disney World.