Build-A-Bear Workshop has opened its largest location in the world at ICON Park on International Drive in Orlando. The three-story, 30,000-plus-square-foot Workshop is the brand’s most personalized experience to date.
Here’s what’s inside.
Quick Facts
| Detail | Info |
|---|---|
| Location | ICON Park, International Drive, Orlando |
| Size | 3 stories, 30,000+ square feet |
| Opened | Thursday, November 5, 2026 |
| Nearby | Walt Disney World and Universal Orlando Resort |
| Designer | Chute Gerdeman (also designed the FAO Schwarz flagship in New York City) |
Opening Day
- Guests lined up to be among the first inside
- The first 10 eligible guests received free furry friends for a year
- Jazzy Danziger, vice president of Brand Creative and Innovation, called it “the culmination of all of our Build-A-Bear dreams”
- ICON Park CEO Chris Jaskiewicz said Build-A-Bear chose Orlando because of its strength as a family destination
- Build-A-Bear CEO Chris Hurt called it the brand’s most ambitious experience yet
The Classic Experience
The traditional Build-A-Bear steps are all here:
- Choose a furry friend
- Stuff it
- Dress it
- Name it
- Take part in the Heart Ceremony
A Heart Ceremony chandelier adds a special touch.
What’s New at This Location
| Area | What It Offers |
|---|---|
| Choose Me | Largest selection of furry friends at any Workshop |
| Design Studio | Appointment-only custom plush with a Design Consultant |
| Personalize Me | Embroidery, screen printing, patches, ear embroidery on select plush |
| Scent Bar | 20+ scents |
| Hear Me | Music, messages, or voice recordings |
| Bakeshop | Decorate your own cookies and cupcakes |
| Celebration Terrace | Open-air event space overlooking International Drive |
ICON Park Exclusive Plush
- Friendly Flamingo
- Green Alligator
- Orlando Pretty Petals Pawlette
Design Studio Details
This first-of-its-kind experience lets guests:
- Work one-on-one with a Design Consultant
- Pick premium fabrics and textures
- Choose fur type, fur color, eye color, and paw design
- Preview the design digitally
- Have it made by a Build-A-Bear seamstress
Tip: Appointments are required. Check Build-A-Bear’s website before visiting.
Specialty Shops
Build-A-Bear x Pokémon Workshop
- First-ever Pokémon specialty shop
- Collectible plush, apparel, and photo ops
Build-A-Bear x Hello Kitty and Friends Workshop
- Fourth of its kind
- Pink themed space
- ICON Park exclusive plush
Promise Pets
- Adoption-inspired experience
- Encourages imaginative pet care play
Celebration Terrace
The upper-level terrace overlooks International Drive and The Wheel. It’s available for:
- Birthday parties
- Corporate events
- Group celebrations
ICON Park Pass Savings
| Pass | Price | What’s Included |
|---|---|---|
| Play Pass | $99.99 per person | 9 experiences, including Blue Man Group, Museum of Illusions, Ripley’s Crazy Golf, and $10 off Build-A-Bear |
| Fun Pass | $84.99 | Smaller bundle of experiences |
More perks:
- Passes valid for 10 days after purchase
- Free parking and free valet
- 10% to 20% dining discounts at participating restaurants
- Passes sold at The Wheelhouse Bar
Visiting Tips
- Book the Design Studio early. It’s appointment-only.
- Grab an exclusive. Look for the Orlando-only plush.
- Bring the kids hungry. The Bakeshop is a hit.
- Consider a pass. Bundle Build-A-Bear with other ICON Park experiences.
- Plan a rest day. It’s a great break from the theme parks.
Final Thoughts
The world’s largest Build-A-Bear Workshop brings new ways to create, customize, and celebrate. For families visiting Orlando, it’s an easy and fun addition to any trip.
Will you be visiting the new ICON Park Workshop?
