Maybelline and Disney+ are bringing Hannah Montana-themed pop-up experiences to Los Angeles and New York City this month. The events celebrate the 20th anniversary of the Disney Channel series that launched Miley Cyrus to stardom.
The Pop-Up Events
The immersive experiences are designed to look like Hannah’s closet from the show, complete with interactive Maybelline glam stations where fans can recreate the transformation moments that defined the series.
Los Angeles:
- Location: The Grove
- Dates: March 21-22
- Hours: 12:00 p.m. – 8:00 p.m. (March 21), 11:00 a.m. – 8:00 p.m. (March 22)
New York City:
- Location: The Atrium at Ideal Glass Studio
- Dates: March 28-29
- Hours: 11:00 a.m. – 7:00 p.m. (March 28), 10:00 a.m. – 7:00 p.m. (March 29)
Admission is free on a first-come, first-served basis with no RSVP required. Guests can gather glam essentials, take Polaroid photos, and experience moments that let them live the “Best of Both Worlds”—a reference to the show’s iconic theme song.
The Anniversary Special
The pop-ups coincide with the Hannah Montana 20th Anniversary Special premiering on Disney+ on March 24, 2026.
The special features:
- Never-before-seen archival footage
- Set recreations including the Stewart family living room and iconic revolving closet
- In-depth interview with Miley Cyrus hosted by Alex Cooper from the Call Her Daddy podcast
- Musical surprises with “familiar notes” hinting at live performances
The Show’s Legacy
Hannah Montana ran for four seasons from 2006 to 2011 and spawned two movies. The premise followed Miley Stewart, who lived a double life as a normal teenager and pop star Hannah Montana.
The series achieved massive commercial success:
- 14 platinum albums
- 18 gold albums
- Emmy nomination
- Over half a billion hours streamed on Disney+ since the platform’s launch
Hannah Montana Fan Reactions
Social media exploded when Disney announced the anniversary special. Fans expressed nostalgic excitement and made specific requests:
- One fan demanded Disney return “I Wanna Know You” with David Archuleta to Spotify, highlighting how specific song versions have disappeared from streaming platforms despite remaining in fans’ memories
- Others expressed a desperate desire to attend live studio audience tapings
The reactions demonstrate that Hannah Montana isn’t just a nostalgic memory, it’s a cultural touchstone generating active emotional investment 20 years after premiering.
The Pre-Show Marathon
Disney+ launched a dedicated non-stop stream on February 19 featuring:
- All four seasons of the original series
- Hannah Montana: The Movie
- Best of Both Worlds Concert film
This marathon approach creates sustained engagement over weeks while introducing new viewers to the show’s complete run before the anniversary special.
Miley’s Acknowledgment of Hannah Montana
Miley Cyrus addressed the anniversary in a statement acknowledging that Hannah Montana will always be part of who she is, calling the “Hannahversary” her way of celebrating and thanking fans who stood by her for 20 years.
This represents evolution from earlier periods when Cyrus actively distanced herself from the Hannah Montana character and Disney Channel image.
Additional Hannah Montana Merchandise
Stoney Clover Lane released a line of Hannah Montana 20th Anniversary keychains and bag charms to commemorate the special, offering physical merchandise for fans to display their appreciation.
The Maybelline partnership for the pop-ups aligns with Hannah Montana’s themes of transformation and glamour, allowing fans to experience makeup and styling in environments evoking the show’s aesthetic.
Why It Matters
Hannah Montana marked a significant Disney Channel era, showcasing a multimedia franchise that captivated audiences through television, music, film, and merchandise.
The show’s premise of leading a double life resonated with audiences navigating adolescence, while the music exceeded typical children’s show standards. Songs like “The Best of Both Worlds,” “Nobody’s Perfect,” and “Party in the U.S.A.” achieved mainstream success beyond Disney Channel’s core demographic.
For fans planning to attend the pop-ups, arrive early given the free admission and first-come, first-served format. The experiences offer rare opportunity to celebrate a defining piece of 2000s pop culture.
