Disney didn’t announce anything loudly this time. There was no blog post, no press release, no obvious “here’s what’s coming next” moment. Instead, the company slipped something into a place only its most loyal fans tend to check.
If you’re an Annual Passholder, you may have already stumbled across it while scrolling through the My Disney Experience app. If not, you’ll want to look now. Hidden inside the Passholder Buzz section is a short, upbeat video that feels intentionally unfinished — colorful silhouettes, dancing animals, energetic music, and just enough information to spark curiosity without answering anything outright. It’s Disney teasing, not telling.
The video hints that the next Walt Disney World Annual Passholder magnet will be inspired by Zootopia (2016). But that’s about all Disney is willing to confirm so far. There’s no release date. No pickup location. Not even a confirmed character. Just a vibe — and for Passholders, that’s part of the fun.
What makes this teaser stand out isn’t just the IP choice. It’s how Disney chose to reveal it. You don’t find this video on social media first. You don’t see it plastered across park signage. You find it on your phone, inside an app that already serves as your park lifeline. That’s not an accident.
To watch it yourself, open My Disney Experience, head to Passholder Buzz, and let the video play. The music is lively, the visuals feel celebratory, and the silhouettes unmistakably reflect the Zootopia art style. Some fans believe the dancing theme could point toward Gazelle, the pop star from the film, but Disney hasn’t confirmed that — and that uncertainty is doing a lot of work.
This is where being a Passholder feels different from being a regular guest. These moments aren’t about efficiency. They’re about connection. Disney is rewarding attention, not urgency.
There’s also growing curiosity about where this magnet might be distributed. EPCOT has traditionally been magnet central, especially during festivals. But with Zootopia: Better Zoogether now open at Disney’s Animal Kingdom, there’s reason to believe Disney could mix things up. That possibility alone has sparked speculation — and Passholders checking the app more often than usual.
Magnets may seem small, but longtime Passholders know they represent something bigger. They’re tangible proof that Disney still values loyalty. They’re souvenirs that live beyond the parks, reminders that you were part of a specific moment in time.
And Disney knows exactly how powerful that feeling is.
For now, all we have is a video, a theme, and a lot of unanswered questions. Disney hasn’t rushed to fill in the blanks — and that silence feels intentional. The excitement is in the waiting. The guessing. The slow rollout.
If this teaser is any indication, Disney is leaning back into the emotional side of being a Passholder. And the only way to stay in the loop is to keep that app close — because that’s where the real hints are showing up.
