The Cake Bake Shop, a highly anticipated new addition to Disney’s BoardWalk, recently became a hot topic online—but not for the reasons its creators had hoped. When the bakery revealed its initial menu, fans were quick to express outrage over what they deemed excessive prices. In response, the shop has since revised its prices, marking one of the rare occasions when fan feedback has led to real change at Walt Disney World.
Initial Reveal Sparks Controversy
Earlier this month, Disney fans were eager to get their first glimpse of The Cake Bake Shop’s menu, only to be stunned by the cost of its offerings. Items like a $23 egg sandwich and $32 burger had many questioning whether this dining option would be worth the steep price tag. Desserts, which the shop is known for, also raised eyebrows, with cakes priced at $26 per slice.
For a restaurant yet to officially open, the feedback was overwhelmingly negative. Many fans took to social media to voice their frustration, sharing comparisons between the Disney location and The Cake Bake Shop’s two other locations in Indiana, where similar items were available at much lower prices.
The Backlash Leads to Adjustments
Following the outcry, the team behind The Cake Bake Shop quickly made moves to adjust their pricing. As of mid-October, several menu items saw price reductions, much to the relief of potential guests. For example, the Pesto Burrata, which was originally listed at $34, now sits at $28.99—a price much closer to what fans were expecting.
However, not all prices went down. In fact, some dessert items saw slight increases, with cakes like the Pixie Fetti Birthday Cake rising from $22 to $22.99. While these changes may seem small, it’s clear that the restaurant is paying attention to fan reactions as it finalizes its offerings.
A Mixed Reaction
Despite the price reductions, fan reactions have been divided. Some are grateful that the shop took swift action to address their concerns, while others still feel that even the lowered prices are too high for a Disney dining experience. One fan remarked, “It’s nice that they listened, but $26 for a cake slice still feels excessive.”
The bigger question now is whether the pricing adjustments will be enough to draw in visitors once the restaurant officially opens. For a shop that has built its reputation on high-quality desserts, will the lowered prices affect the overall dining experience? Only time will tell.
Disney Fans Have a Voice
This situation with The Cake Bake Shop underscores an interesting trend in the Disney fan community. As more and more guests voice their opinions online, Disney has shown that it’s willing to make adjustments based on feedback. From pricing complaints to menu changes, fans are becoming more empowered to influence the Disney experience.
As The Cake Bake Shop prepares for its official opening, it will be interesting to see whether the price adjustments translate to success or if the initial backlash will linger in the minds of potential guests. What’s clear is that Disney fans have spoken—and their voices have been heard.
Heck no I’m not paying those prices
There is no way I’d pay that kind of money for a piece of cake. I’ll take that money I save, come home from my trip, look up a comparable recipe, and make a whole cake the entire family will enjoy! I’ve done that numerous times when a bakery decided that $76 for a red velvet cake spanning 9 inches in diameter was the going price. Guess who used the internet and made her own???? So I’ll do the same again. Talk about gouging!
That $26 piece of cake better at least have gold leaf in it. I would never pay that for a slice of anything.&
Notice in the picture in this article the cake is on a small plate to make it appear like really big slice but in reality if you watch the videos of reviews the cake slice while rather big is not as big as you would expect for $26. Of course, it is at a location where people can afford $400 – $800/night rooms so in would appear that they would not complain about a $56 crab cake or $26 slice of cake. I would rather go to Gideon’s at Disney Springs and get several slices for the same price. I cannot say how well the $26 cake slice tastes but would imagine it is okay tasting.