A new pop-up opened at Disney Springs on March 2, 2026 and the price tags have been generating exactly the kind of reaction you would expect from a $24 milkshake sold at what is already one of the more expensive dining destinations in Central Florida.
CrazyShake by Black Tap took over the former Sprinkles cupcake location in Town Center and brought the brand’s signature concept south from New York — heavily topped, visually dramatic milkshakes that are built to be photographed as much as consumed. They look incredible. They cost a lot. And in the current Disney Springs pricing environment, that combination is prompting some very honest conversations.
Let’s get into all of it.
What You Are Actually Getting and What It Costs
The menu has two tiers. Classic Shakes are $12 each — chocolate, vanilla, strawberry, Nutella, peanut butter, cookie, Fruity Pebbles, and Oreo Cookies and Cream. Twelve dollars for a milkshake is firmly in “Disney pricing” territory but not outrageous.
The CrazyShakes are $17.50 each and this is where things get visually spectacular:
The Bam Bam Shake is a Fruity Pebbles base with a vanilla frosted rim, topped with a Fruity Pebbles Rice Krispie treat, strawberry Pop-Tarts, Laffy Taffy, whipped cream, and a cherry. The Cookies ‘N Cream Supreme tops an Oreo shake with a cookies and cream sandwich, crumbled Oreo, whipped cream, and chocolate drizzle. The Cookie Shake is a vanilla cookie base topped with a cookiewich, crumbled cookies, chocolate chips, and chocolate drizzle. The Brooklyn Blackout is a chocolate shake with a chocolate frosted rim topped with a chocolate brownie, whipped cream, and chocolate drizzle.
And then there is the Special Edition Mickey Shake at $24. Strawberry shake, vanilla frosted rim with Mickey Mouse sprinkles, topped with a homemade Mickey Mouse-shaped crisped treat, white and red rock candy, whipped cream, red sprinkles, and a cherry.
That is the menu. That is the pricing. The pop-up is planned for 90 days with no official end date confirmed.
Is $24 Reasonable or Wild?
Okay here is where we have to be fair. Black Tap charges comparable prices in New York City and Las Vegas. This is not Disney inventing a $24 milkshake out of thin air — it is a Black Tap price brought to a Black Tap pop-up. The brand’s whole identity is premium positioning and extreme visual presentation, and the prices reflect that identity consistently across their locations.
That said.
Context matters and the context here is specific. Walt Disney World in 2026 is the most expensive it has ever been. A peak one-day ticket at Magic Kingdom is $209. Lightning Lane Multi Pass hit $45 per person during Presidents’ Day weekend. A family of four with parking, tickets, and Lightning Lane can approach $300 per person for a single park day before they have purchased a single meal. By the time that family walks through Disney Springs in the evening for dessert, they have been spending for approximately twelve consecutive hours.
A $24 milkshake at the end of that day is not evaluated on its own merits. It is evaluated against every other number on the receipt from that day, and for a lot of families that math does not work. That is not Black Tap’s fault and it is not entirely Disney’s fault but it is the reality of the environment this pop-up opened into, and the online reaction reflects guests who are doing that math and landing in different places depending on their budget.
Who This Is Actually For
The CrazyShake concept has a real audience. Disney Springs food tourism is a genuine thing — people who make special trips to Disney Springs specifically to try new and visually interesting food without paying for park admission. For that crowd, a $17.50 or $24 shake at a limited-time Black Tap pop-up is exactly the kind of destination item worth planning around. The Mickey Shake especially is the kind of Disney-branded food moment that fills up social media feeds and generates genuine excitement for people who love that intersection of Disney theming and over-the-top dessert culture.
For families who have just spent the equivalent of a car payment getting four people into Magic Kingdom for the day, it is the item they look at with longing and then walk past because the math simply does not work anymore.
Both groups are valid. Know which one you are before you go.
The CrazyShake pop-up runs for 90 days, putting it through roughly early June 2026. If this is calling to you, go sooner rather than later — limited-time Disney Springs food experiences at high-visibility locations have a way of selling out on busy evenings. Decide before you arrive whether the Mickey Shake is the move, because standing in front of a $24 milkshake at the end of a $300 park day is genuinely not the moment to make that call with a clear head. Figure it out in advance, budget for it intentionally, and then enjoy every single Pop-Tart on top of your Bam Bam Shake with zero regrets.
