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Villains Land Takes Shape: Disney Stuns D23 With 1st Chilling Model

Magic Kingdom’s future is getting a little easier to picture.

Two years have passed since Disney officially announced Villains Land at D23 in 2024. The reveal immediately generated excitement, but Disney hasn’t exactly flooded fans with details since then.

Concept art provided the biggest preview. Disney later discussed the creative and architectural direction of the land, while preparations around Magic Kingdom offered another sign that major work is ahead.

Still, plenty of questions remain about what guests will actually find inside this darker corner of the park.

D23 2026 is finally giving fans another look, and this time, Disney has brought pieces of Villains Land into the physical world.

Disney’s Original Reveal Left Plenty of Questions

Villains Land immediately stood apart from the rest of Magic Kingdom when Disney released its first concept art in 2024.

Instead of the colorful environments found throughout much of the park, the artwork depicted eerie structures set against twisted scenery. Towering buildings rose across the landscape, creating an environment centered entirely around Disney villains.

Several major structures could also be seen in the artwork, but Disney didn’t explain exactly what each one represented.

That left fans trying to figure out which villains might receive attractions and what those experiences could look like.

Disney eventually shared more information about the architecture Imagineers were developing, but detailed attraction reveals remained out of reach.

Now, fans have something new to examine.

Cinderella Castle and the Partners statue in Disney World's Magic Kingdom park. Disney World earthquake aftershock
Credit: Disney

D23 Offers a New Look at What’s Coming

Disney has revealed two physical models featuring trees designed for Villains Land at D23 2026.

They don’t reveal the entire land, but they offer a closer look at how Imagineers could establish the atmosphere beyond buildings and attraction facades.

One model features a tree with long branches arching overhead, seemingly creating an entryway. The second tree sculpture takes an even stranger form, with an eerie shape and creepy branches stretching outward.

The designs fit the darker aesthetic Disney established with its original artwork.

They also suggest the environment itself could play an important role in making Villains Land feel separate from other areas of Magic Kingdom.

Disney could still have considerably more to reveal during D23’s park announcements. Until then, the trees provide another physical glimpse of a project fans have spent two years mostly seeing through artwork.

But what could sit beyond those trees remains the bigger mystery.

Rumors Point to Several Disney Villains

Disney has confirmed that Villains Land will feature major attractions, shopping, and dining. The company hasn’t completely confirmed the individual experiences, though.

Reports have suggested The Emperor’s New Groove (2000) could inspire a family-friendly roller coaster, potentially featuring Yzma and Kronk.

Maleficent could also receive a major attraction. Rumors have pointed toward an indoor dark ride or water-based experience featuring the Sleeping Beauty (1959) villain.

Hades may have a presence as well. Reports suggest the Hercules (1997) character could host a dinner show alongside Pain, Panic, and other villains.

Meanwhile, Ursula from The Little Mermaid (1989) could reportedly receive a smaller spinner attraction similar in basic format to Dumbo the Flying Elephant.

Restaurants, shops, character experiences, and other additions could further expand the area.

For now, those individual concepts remain unofficial, making D23 an obvious place to watch for additional information.

Concept art of the new Villains Land coming to Walt Disney World's Magic Kingdom
Credit: Disney

Disney Is Also Revealing More of Piston Peak

Villains Land isn’t the only massive Magic Kingdom project getting attention at D23.

Disney has also revealed a large physical model of Piston Peak National Park, the Cars-inspired expansion coming to Frontierland.

Unlike the smaller Villains Land displays, this model provides a detailed look at Piston Peak’s overall layout and theming. It also shows the area’s second attraction.

The project will transform a major portion of Magic Kingdom following the permanent closures of the Rivers of America, Tom Sawyer Island, and the Liberty Square Riverboat.

Inspired by Cars (2006), Piston Peak will feature mountainous scenery, wilderness areas, waterways, trails, and attractions.

Disney has already started preparing the area for its transformation. The land is expected to open sometime between late 2027 and 2029.

concept art for Magic Kingdom's new land, Piston Peak
Credit: Disney

Magic Kingdom’s Expansion Is Becoming More Visible

For two years, Villains Land has remained largely confined to concept art, announcements, permits, and speculation.

D23 is changing that by giving fans physical pieces to examine as Disney continues developing the land.

Alongside the enormous Piston Peak model, the Villains Land trees offer another glimpse at just how different Magic Kingdom could look in the years ahead.

And with D23 still underway, Disney may have much more left to reveal.

Sarah Larson

Sarah is a theme park enthusiast who loves visiting Walt Disney World and Universal Orlando Resort. She enjoys covering the latest attractions, park updates, hotel changes, and industry developments for theme park fans. A dedicated Marvel fan, she never passes up an opportunity to ride her favorite Disney attraction, Guardians of the Galaxy: Cosmic Rewind. When it comes to Disney classics, Pirates of the Caribbean still holds the top spot on her list. At Universal, she’s a big fan of the thrills of VelociCoaster, but Men in Black: Alien Attack remains a personal favorite, where she proudly considers herself a… More »

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