Universal Orlando Resort is undertaking a significant digital transformation, marking its first major update in over three decades.
The Launch of Epic Universe
This overhaul is not just a cosmetic change; it’s a strategic move that reflects the evolving landscape of theme parks. With competition heating up, particularly from Walt Disney World Resort located just down the road, Universal recognizes the need to modernize its offerings to attract visitors. The driving force behind this evolution appears to be the highly anticipated Epic Universe, a new theme park that promises to redefine the Universal experience and elevate the entire resort’s appeal.
Epic Universe is set to open in 2025 and is anticipated to have a monumental impact on the Orlando theme park scene. This expansion will introduce a variety of themed lands and attractions, allowing guests to plunge into immersive experiences like never before. Among the highlights are specialized areas based on beloved Universal properties, including SUPER NINTENDO WORLD and The Wizarding World of Harry Potter. Each themed land aims to provide unique experiences that cater to a diverse range of visitors, enhancing the overall guest experience with new dining and shopping options, as well as immersive hotel accommodations.
Such developments are expected to draw millions of additional visitors, further solidifying Universal as a heavyweight in global entertainment.
New Entrance Signs: A Visual Upgrade
As part of this reinvigoration, Universal has filed for permits to install new entry signage around the resort. Featuring its iconic globe logo, the new signs will also incorporate digital displays showcasing popular franchises that guests can find within the parks. Imagine entering the resort and being greeted by vibrant graphics of Jurassic World, The Wizarding World of Harry Potter, and Shrek, all while the digital screens cycle through various themes and promotional content.
Universal Orlando has filed permits for new entry signs with a digital feature. “Trolls,” “Shrek,” “Jurassic World, and “The Wizarding World of Harry Potter” will be featured.
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These new signs will occupy established locations, specifically at Turkey Lake Road and Hollywood Way, Universal Boulevard and Hollywood Way, South Kirkman Road and Major Boulevard, and Vineland Road and Universal Boulevard. This strategic placement ensures that the updated visuals will capture the attention of everyone entering the resort, setting an exciting tone for the experiences ahead.
Anticipation and Visitor Impact
With Epic Universe on the horizon, the anticipated influx of tourists is likely to create a significant tourism boom in Orlando. By modernizing its signage and overall presence, Universal aims to position itself as a must-visit destination, rivaling Disney and standing out in the competitive landscape of Central Florida theme parks. The updated signs not only act as welcoming elements but also serve as a reminder of Universal’s rich collection of beloved franchises.
As the landscape of entertainment shifts, Universal appears committed to appealing to new generations of guests. The digital signs symbolize more than just an aesthetic upgrade; they represent a forward-thinking approach to attraction design and guest engagement. As the park continues to evolve, the excitement surrounding Epic Universe and these new features signals a transformative period for Universal Orlando Resort, catapulting it into a new era of innovation and guest satisfaction.
