Universal just made itself extremely popular by confirming plans to bring Wicked to its theme parks.
In just three months since its theatrical release, Wicked (2024) has proven its undeniable mega-franchise potential. The film adaptation proved as popular as its Broadway source material, with the performances of both Cynthia Erivo (Elphaba) and Ariana Grande (Glinda) generating huge buzz – and even Best Actress and Best Supporting Actress nominations at the Academy Awards.
Directed by Jon M. Chu, the film earned a remarkable $727.9 million at the box office, positioning it for a rare honor few films ever achieve: the creation of its own theme park attraction.
Universal’s Theme Park Ambitions
In a recent report from The New York Times, it was revealed that Wicked is under consideration as an IP for Universal’s theme parks.
Mark Woodbury, Chairman and CEO of Universal Destinations & Experiences, confirmed his reportedly secret plans for Wicked attractions, saying, “When I saw it, my first reaction was, ‘This is a theme park waiting to happen.’”
For now, Universal Studios has already begun celebrating the film in limited ways. Universal Studios Hollywood and Universal Orlando Resort each feature a Wicked Experience – an immersive shopping and photo opportunity showcasing replica costumes and props from the film.
Meanwhile, Universal Studios Singapore welcomed a pop-up Emerald City, where Elphaba and Glinda made appearances. The excitement continues at Universal Studios Japan, which will launch its Wicked Celebration on March 7, complete with meet-and-greets with the witches, special food, merchandise, and a costume exhibit.
The Future of Wicked at Universal Parks
The buzz surrounding Wicked at Universal parks isn’t entirely new. Rumors of the musical’s theme park future have circulated since the film’s release. However, the confirmation from Woodbury certainly adds newfound weight to those whispers.
Wicked has previously appeared in a condensed form at Universal Studios Japan, which showcased a 35-minute version of the Broadway musical in its now-defunct Land of Oz area. While we think it’s unlikely that Universal will take the same approach this time, we can picture some major attractions inspired by Oz.
Could an Emerald City dark ride for Epic Universe? Or is a thrilling Defying Gravity roller coaster heading to Universal Studios Florida? Watch this space.
How do you envision Universal integrating Wicked into its theme parks?
You’re an unaccredited News Media source