Disneyland has released a comprehensive Bluey merchandise collection at the World of Disney shop in Downtown Disney. The new products arrive ahead of the “Bluey’s Best Day Ever!” stage show premiering March 22 at Fantasyland Theatre.
Bluey Apparel Options
Three clothing items are now available:
Bluey Shirt ($29.99):
- Light-blue design
- Bluey with arms outstretched, big grin
- Bluey logo above character
- “Disney Parks” logo on back by collar
Bluey and Bingo “Dance Mode” Shirt ($29.99):
- White background
- Both sisters dancing with arms out
- “Dance Mode” text with orange stars
- “Disney Parks | Bluey” logo on back
Bluey and Bingo Sweatshirt ($49.99):
- Gray zip-up style
- Both characters with arms above heads
- Hood and two front pockets
- “Disney Parks | Bluey” logo beneath Bluey
Squishmallow Plush Toys
Two HugMees Squishmallows are available standing format rather than traditional sitting style:
Bluey HugMees ($19.99):
- Standing with arms outstretched
- Three dark spots on back above tail
- Soft blue fabric
- Bluey Squishmallow tag
Bingo HugMees ($19.99): • Standing with arms outstretched • One large dark spot on back above tail • Soft orange fabric • Bingo Squishmallow tag
Bluey Merchandise Collection Now Available at Disneylandhttps://t.co/EwALgdjioj
— Disneyland News Today (@dlnt) March 20, 2026
Pin Collectibles
Two pin items cater to Disney’s pin trading community:
Bluey and Bingo Pin ($14.99):
- Bluey hugging sister Bingo
- Both characters smiling
- Disney Parks branding on backing card
Bluey and Bingo Pin Lanyard ($14.99):
- Front: Bluey and Bingo with blue-and-white striped background
- Back: White background with characters and toys (Chattermax, red balloon)
- Disney Parks and Disney Pins branding
Collectible Bluey Figures
Five figures are available at $14.99 each. All feature removable bases that connect with other figures in the series:
Dessert Bingo:
- Party hat
- Holding duck-shaped cake
- Rare chase variant available
Surprise Blaster Bluey:
- White sci-fi outfit
- Holding blaster pointed forward
Queen Chilli:
- Rainbow striped cloak
- Gold crown
- Magnifying glass in left paw
Frozen Bandit:
- Pink boa
- Antlers on head
- Purple eyelashes and mustache drawn on face
Granny Muffin:
- Oversized black glasses
- Brown fabric around neck
- Satchel
The figures reference specific imaginative play scenarios from the show, where characters dress up and engage in creative storytelling.
About Bluey
Created by Joe Brumm, Bluey follows six-year-old Blue Heeler Bluey, her sister Bingo, and their parents. Since its 2018 premiere, the show has received acclaim for its storytelling and portrayal of childhood imagination.
Originally aired on ABC Kids in Australia, it gained global popularity through Disney platforms, becoming one of the most-streamed children’s programs on Disney+.
The Fantasyland Theatre Show
The merchandise release coincides with preparations for “Bluey’s Best Day Ever!” opening March 22, 2026 at Fantasyland Theatre.
Show Details:
- Transforms the theater into Bluey’s school for a fair
- Features games and music from the show
- Interactive carnival atmosphere
- Bluey and Bingo appear with comedic actors and musicians
- Multiple daily performances
Theatre Theming: The venue now features Bluey-specific decorations:
- “Fun Fair” medallion
- Blue bunting
- Blue-sky screens
- Fake trees
- Custom signage
This represents a significant investment beyond just hosting a temporary show, creating a dedicated Bluey environment within Fantasyland.
Broader Bluey Disney Presence
Bluey is expanding across Disney properties:
- Coming to Walt Disney World in 2026
- Appearing on Disney Cruise Line sailings
- Now has merchandise at Disneyland
The multi-platform rollout demonstrates Disney’s confidence in Bluey’s popularity and commercial potential across its vacation offerings.
Where to Buy Bluey Merch
All Bluey merchandise is available at World of Disney in Downtown Disney at the Disneyland Resort. No park ticket required to access Downtown Disney shopping.
The collection provides fans opportunities to purchase official Disney Parks-branded Bluey products as the Australian character establishes a permanent presence at the original American Disney park.
