My Magic+ Rollout Delayed

My Magic Plus Rollout Delayed

(reported by the Orlando Sentinel)

It looks like it will be at least several more months before Walt Disney World rolls out its MyMagic+ billion-dollar plan to get visitors planning more of their trips in advance, the Orlando Sentinel reports.

The entertainment giant hoped to fully roll out MyMagic+ before the end of the year, but Walt Disney Parks & Resorts Chairman Tom Staggs said in a statement that the rollout schedule was designed to be flexible and that modifications are being made based on guest feedback.

MyMagic+ includes a new reservation system that allows guests to book ride times weeks before their vacations and includes microchip-embedded MagicBands that can be used as an all-in-one park ticket, hotel room key and to purchase items in the theme parks.

“From the outset, our MyMagic+ development has been focused on enhancing the experience our guests have with us. Our roll-out schedule is designed to be flexible so that we can make adjustments based on our testing and guest feedback,” Walt Disney Parks and Resorts Chairman Tom Staggs said in the statement. “We’re happy with the progress we are making, and MyMagic+ is now available to all our Walt Disney World hotel guests.”

Staggs added that Disney has been making “modifications” based on the feedback it is receiving from guests during testing. “Once we’re satisfied with those adjustments, we will continue to broaden the availability to our other theme-park guests.”

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