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Disney World Is Quietly Trying to Win You Back—And It Might Be Working

For a while there, it felt like Disney World was losing its sparkle. Between rising prices, heated controversies, and the slow disappearance of beloved perks, guests were growing more and more frustrated. Social media was filled with posts from families wondering if the magic was gone for good.

But lately? Something feels different.

A rainy evening at Disney World's Main Street, showing the reflection of the street in the pavement.
Credit: Jess Colopy, Disney Dining

Without any flashy announcements or press releases, Disney has started making subtle changes—changes that longtime fans have been asking for. And even though they’re not shouting it from the rooftops, these quiet updates suggest one thing loud and clear: they want you back.

Discounts Galore—And They’re Actually Good

Let’s talk about the elephant in the room—money. Disney’s been known for pushing prices higher and higher, making it tough for many families to justify the cost. But right now, there are real deals on the table.

Guests can save up to 40% on rooms this summer, especially if you’re a Disney+ subscriber or Annual Passholder. Military members have deeply discounted ticket offers, and kids’ tickets are even 50% off in some cases. Plus, there’s a new $267 3-day, 3-park ticket that gives you access to Hollywood Studios, EPCOT, and Animal Kingdom—ideal for families who don’t mind skipping Magic Kingdom.

Disney even rolled out a promotion for the 2026 travel season, offering a free dining plan for kids. Planning ahead just got way more appealing.

Spaceship Earth as seen from the EPCOT World Showcase at night.
Credit: Jess Colopy, Disney Dining

Little Fixes, Big Wins

But it’s not just about price. Disney is fine-tuning the guest experience in ways that show they’re paying attention. One prime example? Jollywood Nights at Hollywood Studios.

After some early complaints about the event feeling rushed and underwhelming, Disney quietly tweaked the rules for 2025—now guests can enter the park earlier, giving them more time to enjoy the festivities. It’s the kind of change that makes the entire event feel more worth the ticket price.

They’ve also been improving Lightning Lane timing, softening park hopping restrictions, and slowly bringing back touches that made Disney feel magical in the first place. Think easier dining access, relaxed mobile ordering, and more character experiences spread throughout the parks.

Beach Club with EPCOT in the background, the Disney Resort hotel is walking distance from the park
Credit: Disney

Not a Full Fix—But It’s a Start

No, Disney hasn’t returned to its pre-2020 self. Magical Express is still gone, some classic attractions have vanished, and the Lightning Lane system can still be confusing. But there’s no denying the shift in tone. Guests are feeling heard again—and that’s a big deal.

It might not be the Disney comeback story just yet… but it’s starting to look like one.

Andrew Boardwine

A frequent visitor of Walt Disney World Resort and Universal Orlando Resort, Andrew will likely be found freefalling on Twilight Zone Tower of Terror or enjoying Pirates of the Caribbean. Over at Universal, he'll be taking in the thrills of the Jurassic World Velocicoaster and Revenge of the Mummy

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