Disney Springs just got a new store that’s creating major buzz on social media, and it’s all about those mystery blind box collectibles that have taken over the internet. The Disney Drop Shop opened inside Marketplace Co-Op, selling mystery boxes from popular brands, including Pop Mart, the same company behind the viral Labubu toys that have been everyone’s obsession lately.
If you’re not familiar with blind box collecting, here’s how it works. You buy a box without knowing which specific figure is inside. You can see what characters are in the collection, but you don’t know which one you’ll get until you open it. That uncertainty, combined with the desire to complete entire sets, creates an addictive collecting experience that has turned into a massive trend.
What You’ll Find at Disney Drop Shop
The store features glass cases displaying all the different collections available. You can purchase individual mystery boxes or buy entire cases to guarantee getting every figure in a set.
The variety is impressive. There’s a Winnie the Pooh balloon collection from Cosbi showing the classic characters in balloon-themed designs. Star Wars fans can grab Ewok plush keychains. A Stitch collection features the alien showing different emotions.
Recently added sets include Disney Villains standing inside stackable towers. Characters include Scar, Jafar, Maleficent in both witch and dragon forms, Cruella, and Ursula, plus one secret character option. There’s also a Chip ‘n’ Dale set featuring the chipmunks playing with various foods and condiments. A Toy Story Peek-A-Boo collection features Rex, Hamm, Buzz, Woody, Bullseye, and Bo Peep.
Pricing and Limits
Individual mystery boxes range from $7.99 to $20.99, with most priced between $16.99 and $19.99. These prices are comparable to those of other blind box collectibles on the market, making them accessible to casual buyers while still adding up quickly for collectors trying to complete sets.
Full cases cost significantly more but guarantee you’ll get every figure in the collection. This appeals to hardcore collectors who want complete sets without risking duplicates.
The store limits purchases to two single boxes per style per person or one full case per person. These restrictions help prevent resellers from buying up all the inventory while still allowing serious collectors to get what they want.
Managing the Crowds
Opening day on November 21 was wild. Disney implemented a virtual waitlist just to enter the shop because demand was so high. The relatively small retail space inside Marketplace Co-Op couldn’t accommodate everyone who wanted to get in, so a waitlist system controlled entry and prevented overcrowding.
The waitlist is now only used when necessary. During slower periods, you can walk right in, but when the shop gets busy, they bring back the virtual system to manage capacity.
The Recycling Solution
One smart addition is the recycling stations set up in the area. Blind box collecting generates a significant amount of packaging waste as people open multiple boxes in search of specific figures. The dedicated recycling bins let guests immediately dispose of cardboard and plastic responsibly instead of creating trash or hauling empty boxes around Disney Springs.
This addresses one of the legitimate criticisms of blind box culture while making it convenient for collectors to manage all the packaging.
Why TikTok Is Obsessed
The Disney Drop Shop has become a viral sensation on TikTok. Collectors are posting unboxing videos, showcasing their hauls, reacting to pulling rare figures, and documenting their efforts to complete collections.
The content is inherently shareable. The mystery of what’s inside each box, the emotional reactions to getting desired figures or disappointing duplicates, and the visual appeal of the collectibles themselves make perfect TikTok material.
Disney’s massive fanbase, combined with the popularity of blind box collecting, creates ideal conditions for viral content. People who might not usually care about mystery collectibles become interested because they involve Disney characters they love. Existing blind box collectors get excited because it’s new collections from established brands featuring premium intellectual property.
Why It’s Working
Disney Drop Shop succeeds by hitting multiple sweet spots. Disney’s enormous catalog of characters provides endless options for themed collections. The blind box format taps into that gambling-like thrill people enjoy. The Disney Springs location creates a destination shopping experience you can’t get online.
The pricing makes individual boxes accessible to casual Disney Springs visitors who may be inclined to make impulse purchases. At the same time, the full case option serves collectors who want guaranteed complete sets and are willing to pay premium prices.
Disney collectors are famously dedicated. They’ll go to extreme lengths to complete sets of their favorite characters. The blind box format plays directly into that collector mentality, creating situations where people buy multiple boxes in an attempt to obtain specific figures they need.
The Labubu Connection
Pop Mart’s involvement is significant. They’re the brand behind Labubu, those viral mystery box toys that have dominated social media. Having Pop Mart produce Disney blind boxes brings that same quality and appeal to Disney characters.
For people who already collect Labubu or other Pop Mart products, Disney Drop Shop offers a familiar format featuring characters with which they have an emotional connection. For Disney fans who haven’t tried blind boxes before, it’s an accessible entry point into the collecting world.
The Disney Drop Shop at Disney Springs represents Disney capitalizing on the blind box trend, which has already proven wildly successful. Based on TikTok’s enthusiastic response and the crowds that have shown up to buy these mystery collectibles, Disney’s bet on this format is paying off.
