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Future Growth Expected as Disney’s North Carolina Project Moves Forward

Disney’s Asteria Development Overview

The Walt Disney Company has initiated plans for an ambitious new development named Asteria in Chatham County, North Carolina. Spanning an impressive 1,500 acres, the project will ultimately comprise 4,000 residential units, complemented by various community facilities, parks, and extensive green spaces that will leverage the scenic beauty of the nearby Haw River. While construction has not yet begun, Disney aims to launch sales for these homes by 2027.

Asteria storyliving
Credit: Disney

The project’s initial phase has been outlined, focusing on the development of 217 acres, where 494 single-family homes, townhomes, duplexes, and quadplexes will be constructed along tree-lined streets. Asteria General Manager Matt Dean outlined the project in three phases and expressed optimism about fostering a meaningful relationship with the local community.

Community Response to New Development

Community sentiment toward Disney’s Asteria project has been mixed. While there is excitement about growth and development prospects, some local residents have voiced concerns about the implications for infrastructure, the potential for rising housing costs, and increased population density in Pittsboro, a town currently home to about 4,500 residents.

Local realtor Eric Andrews noted that Disney has proactively addressed many of the concerns regarding additional wastewater and infrastructure challenges. On the other hand, some residents are apprehensive about the rapid influx of new residents, which could strain local services and alter the character of the rural community.

Despite these concerns, many community members are viewing the project in a positive light. Longtime resident Vicky Oldham emphasized the importance of this development for her family and the local economy, stating her belief that it could help prevent the town from declining. Such perspectives illustrate the diverse reactions within the community regarding this transformative project.

Economic Impact on Pittsboro

The anticipated economic impact of the Asteria development is substantial. Estimates indicate that the project could bring approximately 60,000 new residents to the area. This expected growth has the potential to significantly alter the dynamics of Pittsboro, presenting both challenges and opportunities.

Two people sit at a desk covered with art supplies and color samples, smiling and looking at a tablet. Behind them are design boards and a large sign reading "Cotino, a Storyliving by Disney," as Disney North Carolina Asteria Community gets initial approval from town.
Credit: Storyliving by Disney

With a surge in population, local businesses could see a marked increase in customer bases, creating new opportunities for economic expansion. Many residents view Disney’s arrival not just as a wild card but as an essential catalyst for revitalization in their community. Maintaining a healthy partnership with Disney will be crucial for Pittsboro’s long-term success as it adapts to these changes.

As the project progresses, the local economy may benefit from increased foot traffic, potential job creation related to new services and amenities, and a heightened profile as a desirable place to live in North Carolina.

Future Steps for Asteria Project

As of now, groundbreaking for the Asteria project has yet to be scheduled, and a specific construction timeline remains undisclosed. While Disney has confirmed a commitment to begin sales by 2027, further details regarding home pricing and sales strategies have not yet been released.

Three people stand around a large architectural model of the Disney North Carolina Asteria Community, smiling and discussing its initial approval from the town. Maps and photos on the wall show development plans and lifestyle images.
Credit: Storyliving by Disney

The long-term vision for the Asteria community encompasses not merely residential living but the creation of a vibrant neighborhood reflecting Disney’s commitment to quality and creativity. Stakeholders anticipate that this development will promote a blend of Disney’s iconic storytelling with the local flavor of North Carolina, resulting in a unique living experience.

As the Asteria project moves forward, it will undoubtedly shape the future of North Carolina’s real estate landscape. Observers will be keen to see how Disney will address ongoing community concerns while promoting growth and new opportunities.

Rick Lye

Rick is an avid Disney fan. He first went to Disney World in 1986 with his parents and has been hooked ever since. Rick is married to another Disney fan and is in the process of turning his two children into fans as well. When he is not creating new Disney adventures, he loves to watch the New York Yankees and hang out with his dog, Buster. In the fall, you will catch him cheering for his beloved NY Giants.

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