Disney Launches the Magic of Storytelling Campaign to Inspire Reading

Starting on December 29th, Disney launched a huge Magic of Storytelling campaign to help Disney donate up to 1 million books for children in need.  The campaign will run through March 31st, 2018.  According the campaign website, “Disney will donate one book to First Book for every eligible Disney book purchased at a Disney Store or participating retailer during that store’s participation window (up to a maximum of one million books across all 2017-2018 Disney Magic of Storytelling promotions).”  Guests will be able to unlock donations through different ways they can participate in the campaign.


Here is a video released by Disney with more information about the campaign:

There are 4 different ways that guests will be able to unlock a donation.

  • Guests can post a “Shelfie” on Twitter or Instagram and use the hashtag #MagicOfStorytelling.
  • Buy one of the eligible book titles
  • Enter the Aulani sweepstakes
  • Read a digital book

Here is the list of participating retailers to purchase books from:

  • Amazon
  • Barnes & Noble
  • Costco
  • Disney Store
  • Kroger
  • Meijer
  • Target
  • Toys R Us
  • Wal-Mart

You can also click here for the details for each retailer and the full list of eligible book titles.

What do you all think of this new campaign?  We think it is great that Disney is giving back to those in need with the gift of books to read!

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About Christy Caby

I am a diehard Disney fanatic! I fell in love with all things Disney from an early age and that only increased once I first visited Walt Disney World! It led me to complete a yearlong Disney College Program working at merchandise locations within Disney’s Hollywood Studios (Disney-MGM Studios at that time) and I worked for Disney Parks & Resorts Technology in Project/Program Management. Now I get to write about Disney and help others plan their magical vacations! Disney holds a special place in the hearts of my entire family as my husband proposed there, we honeymooned there, took trips while pregnant with each of my boys and have visited with them many, many times from 8 weeks old through now. One of my favorite memories from each trip is always the look on my kids’ faces the first time they see the castle. I’d love to help you plan your magical vacation! Request a free quote at http://magicalvacationplanner.com/staff/christy-caby/ or look for me on Facebook at https://www.facebook.com/christy.caby. Have a magical day!