Okay, so Christmas is over, you’ve opened all your presents, and now you’re sitting there with some gift cards burning a hole in your pocket wondering what to actually spend them on. Or maybe you got some cash from grandma and you’re thinking “what should I treat myself to now that I’m done buying for everyone else?” Well, have I got NEWS for you.
The Disney Store just launched its Twice Upon a Year Sale, which is literally one of their BIGGEST sales of the entire year, and we’re talking about over 980 items that are marked down RIGHT NOW. NINE HUNDRED AND EIGHTY ITEMS. That’s not a typo.
This isn’t some dinky little “20% off select items” situation. This is a full-blown inventory liquidation where Disney is clearing out massive amounts of stock, and honestly, if you love Disney stuff, this is basically Christmas coming twice. The thing about Disney merchandise is that it almost NEVER goes on sale like this. Disney knows people will pay full price for their stuff because it’s Disney and people are obsessed, so when they actually do major discounts, you need to pay attention because it doesn’t happen often. And this isn’t just random clearance items nobody wanted. We’re talking about everything from clothes to home stuff to bags to collectibles, covering Disney, Star Wars, Pixar, Marvel, and even exclusive Disney Parks merchandise. Like, the stuff you normally have to go to the actual parks to buy?
Some of that is on sale right now online.
So if you’ve been eyeing something for months but couldn’t justify the price, or if you’re planning a Disney trip later this year and want to save money by buying park gear now instead of paying theme park prices, this is literally your moment. Let me break down what’s actually available because some of this stuff is TOO GOOD to pass up.
980+ Items Are On Sale Right This Second
I need you to understand the SCALE of this sale. Over 900 items. That’s basically the entire store participating in discounts. This isn’t targeted to one category like “oh, just the winter stuff is on sale.” Nope. Everything is fair game.
We’re talking Disney classics, Star Wars, Pixar, Marvel, Disney Parks exclusives, ALL OF IT. Clothing for adults and kids, home décor, accessories, bags, toys, collectibles, you name it. If it exists in the Disney Store, there’s probably a sale version of it right now.
This is the kind of sale where you can actually afford to buy that thing you’ve been adding to your cart and removing for the past six months because you couldn’t justify spending that much. Now’s your chance.
The Stuff You Actually Want Is On Sale
Let me highlight some of the BEST items from this sale because there are genuinely great finds here.
First up, there’s this Winnie the Pooh sweatshirt that’s absolutely adorable. It’s got an embroidered Pooh Bear on a big “P” with “est. 1966” underneath, which is the year he debuted in Winnie the Pooh and the Honey Tree. It’s cute, it’s cozy, and it’s perfect for those of us who are still dealing with cold weather even though the holidays are over.
For all the Cinderella fans out there (and I know there are A LOT of you), there are these gorgeous mouse ears celebrating Cinderella’s 75th anniversary in 2025. They’re designed to look like her glass slippers with clear faceted ears that have glitter embedded in them. The bow is covered in silver sequins with a shiny heart in the center, and there’s a little Cinderella 75 logo plate on the side. These are collector’s items, people. If you missed them last year, grab them now.
If you’re into Lug bags (and honestly, who isn’t at this point), there’s a Tigger crossbody bag that’s PERFECT. It’s got an embroidered Tigger face with 3D ears, a front pocket with RFID protection, and a clear card slot. The main compartment fits your giant phone, sunglasses, wallet, all the essentials. Plus there’s an embroidered Tigger tail on the back because of course there is. And the straps are adjustable so you can wear it however you want.
There’s also this Mickey Mouse puffer vest that’s super subtle but still obviously Disney. It’s got tiny Mickey silhouettes all over it in a grid pattern, it’s quilted satin on the outside with a puffy warm interior, two side pockets, full zip. This is perfect for people who want to wear Disney stuff without looking like they’re heading to the parks in full costume mode.
And then there’s THE BAG. You know which one I’m talking about. The Big Face Disney Totes that were EVERYWHERE in 2025. They went absolutely viral, everyone was carrying them, they kept selling out. Well, the Pluto version is ON SALE right now. It’s got Pluto’s face screen-printed on the front with giant 3D ears and his tongue hanging out. His signature is on the back. This was one of THE most popular Disney items of 2025 and it’s discounted. If you wanted one and missed out, this is your second chance.
Why This Sale Is Actually Happening
Let’s be real about what’s going on here. Disney needs to clear out inventory to make room for new stuff coming in spring 2026. That’s just how retail works. After the holidays, stores need to get rid of old stock to make space for the next season’s products.
But here’s the thing: this benefits YOU. Disney rarely discounts stuff this aggressively, so when they do, it’s because they’re serious about moving inventory fast. That means genuinely good deals, not fake sales where they mark something up and then discount it back to normal price.
Plus, we’re in that perfect post-holiday window where people have gift cards, cash from relatives, and the mental permission to buy stuff for themselves after weeks of shopping for other people. Disney knows this, so they time their big sales right when people are most ready to spend.
If you’re planning a Disney vacation later in 2026, buying discounted Disney merch NOW is way smarter than waiting until you’re at the parks and paying full price (or worse, inflated theme park retail prices). Buy your kids’ character shirts now for like half the price and pack them in your suitcase. Same magic, way less money.
This Stuff Will Sell Out FAST
Here’s what you need to know: popular items at Disney sales disappear QUICKLY. Like, we’re talking days, sometimes hours for the really good stuff.
Those viral Pluto totes? They’ll be gone soon. The Cinderella 75th anniversary ears? Limited quantity, they’re not making more once they’re sold out. The Lug bags? Sizes sell out fast.
If you see something you want and the price is right, you need to grab it NOW. Don’t do that thing where you bookmark it and think “I’ll come back tomorrow and decide.” Tomorrow it might be sold out in your size or just completely gone.
Disney hasn’t announced when this sale ends, which means it could wrap up any time. These Twice Upon a Year sales are limited-time events, not permanent pricing. Once it’s over, prices go back to normal and you’ll be kicking yourself for not buying that thing when it was discounted.
Some Real Talk About This Sale
Look, I’m not here to tell you to blow your entire paycheck on Disney stuff you don’t need. Sales are designed to make you buy things, and retailers are REALLY good at creating that “I need to buy this RIGHT NOW” feeling even when you don’t actually need anything.
But here’s the truth: if you were already planning to buy Disney merchandise anyway, this is legitimately one of the best times of the year to do it. Disney doesn’t discount like this often. When they do, the deals are real, not fake markdowns.
If you got Disney gift cards for Christmas, use them during this sale so you can get more stuff with the same amount of money. That’s just maximizing your gift value.
If you’re planning a Disney trip this year, buying discounted park merchandise now saves you money later when you’re already spending a fortune on tickets, hotels, and food. Your kid doesn’t know or care if you bought their Mickey ears on sale months ago or at full price in the park. They just want the ears.
And if something catches your eye and you genuinely want it and can afford it? Just buy it. Don’t overthink it. Life’s too short to stress about whether a Disney tote bag is a “good investment.” If it makes you happy and you’ll use it, that’s enough.
But also, don’t buy stuff JUST because it’s on sale if you don’t actually want it. A deal on something you won’t use isn’t a deal, it’s just wasting money with extra steps.
Here’s What You Should Actually Do
Stop reading this article and go look at the sale right now. Seriously. I’m not kidding. The good stuff is going to sell out, and if you wait until later today or tomorrow, you might miss what you wanted.
If you see something you like, add it to your cart immediately. You can always remove it later if you change your mind, but you can’t add it back if it sells out while you’re thinking about it.
Check your sizes carefully, especially for clothing. Sale items usually don’t restock, so if your size is gone, it’s gone.
And remember: Disney’s return policy still applies to sale items, so if something doesn’t work out, you can return it. But you can’t un-sell-out an item that’s already gone.
Now go. Shop. Enjoy the sale. And don’t come crying to me when that Pluto tote you wanted is sold out because you waited too long. You’ve been warned!
