Disney aired a new Disneyland Resort commercial during the Christmas Day parade special, featuring something that has families talking: Bluey and Bingo are prominently showcased as part of the Disneyland experience. The commercial debuted on ABC during the Disney Parks Magical Christmas Day Parade broadcast, giving millions of viewers their first official look at how Disney plans to integrate the beloved Australian characters into the parks.
For those who’ve been following the Bluey phenomenon, this commercial represents another major step in Disney’s relationship with the show. Bluey has become one of the most popular children’s properties in recent years, with the series consistently topping streaming charts on Disney+ and merchandise flying off the shelves. Parents love it because it’s actually good television that respects both kids and adults, featuring real family dynamics and emotional storytelling that goes beyond typical preschool programming.
What the Disneyland Commercial Shows
The Disneyland commercial takes a memory-focused approach, presenting various park experiences in filmstrip-style frames that emphasize creating lasting family moments. Among the featured experiences is a mother and daughter heading to meet Bluey and Bingo, with the child holding a Bluey plush toy.
This inclusion isn’t random. Disney specifically chose to feature Bluey alongside traditional Disneyland experiences, positioning the character meet-and-greet as a core part of what families should plan to do during their visits. By presenting it this way, Disney signals that Bluey belongs at Disneyland right alongside Mickey Mouse and other classic characters.
The filmstrip aesthetic creates a nostalgic feel that appeals to families who view Disney vacations as special occasions worth documenting and remembering. Including Bluey within that framework associates the character with the positive emotions and family bonding that Disney parks represent.
Why This Is Notable
Disney typically does not feature licensed characters prominently in theme park advertising. Their commercials usually focus on Disney-owned properties and legacy characters that have been part of the parks for decades. Giving Bluey significant placement in a national television commercial during high-profile programming like the Christmas Day parade special shows Disney considers the character valuable enough to promote at the same level as their own intellectual property.
This represents a shift in how Disney approaches partnerships with outside properties. While Disney has featured licensed characters in parks before, elevating them to starring roles in major advertising campaigns indicates a deeper commitment to making Bluey a permanent and prominent part of the Disney Parks experience.
Bluey’s Best Day Ever Coming to Disneyland
The commercial promotes Bluey’s Best Day Ever, which launches at Disneyland on March 22, 2026. This experience will take over the Fantasyland Theatre, transforming it into the grounds of Bluey’s school from the television series. Throughout each operating day, Bluey and Bingo will appear on stage with actors and musicians for interactive performances designed for families with young children.
The interactive format matches what makes Bluey special on television. The show emphasizes imaginative play, creativity, and participation rather than passive watching. By creating a live experience that invites guest interaction, Disney demonstrates that it understands the property and isn’t just slapping characters into generic meet-and-greet situations.
The Fantasyland Theatre provides an appropriate venue that can handle multiple daily performances to meet what will likely be significant demand from families eager to see Bluey and Bingo in person.
Beyond Disneyland
Bluey isn’t just coming to Disneyland. Disney has announced the characters will also appear at Walt Disney World and on Disney Cruise Line ships, making Bluey accessible across Disney’s various vacation offerings. This widespread rollout shows Disney’s commitment to the property extends beyond testing it at a single location.
For families planning Disney vacations, knowing Bluey will be available at multiple destinations adds value regardless of which Disney experience they choose. Parents of young Bluey fans can book Disney World trips, Disneyland visits, or Disney cruises with confidence that their kids will get to meet the characters they love.
The Broader Picture
Bluey’s inclusion in Disneyland advertising reflects the show’s remarkable cultural impact. It’s become appointment television for families in ways that children’s programming rarely achieves, with parents genuinely enjoying watching alongside their kids rather than just tolerating it.
This broad appeal makes Bluey particularly valuable for theme park experiences. When both children and parents are excited about meeting the characters, it becomes a true family activity that everyone anticipates rather than something parents endure for their kids’ sake.
The commercial success of Bluey merchandise demonstrates that families are willing to spend money on the property beyond just watching the show. Disney Parks can capitalize on this through exclusive Bluey products available only at the parks and on cruise ships, creating additional revenue opportunities while providing guests with unique souvenirs.
Looking Ahead
By featuring Bluey in a Christmas Day parade commercial months before the March 2026 launch of park experiences, Disney builds anticipation and ensures families planning 2026 vacations factor Bluey into their considerations. The prominent placement in premium advertising also sets a precedent for how Disney will continue to market Bluey experiences.
If this commercial performs well and drives measurable interest, expect to see Bluey featured even more prominently in future Disney Parks advertising campaigns. The Christmas Day debut represents Disney making a statement about Bluey’s importance to their family entertainment strategy moving forward.
