Disney is rolling out one of its most aggressive holiday travel incentives just as the company faces renewed questions about its long-term strategy. The offer arrives at a moment of cautious optimism for the entertainment giant, which continues balancing strong demand overseas with weaker momentum at home.
Recent earnings underscored that tension. The Walt Disney Company reported flat revenues of $22.46 billion in its fourth quarter, falling short of Wall Street expectations. Its stock price dropped nearly 8% following the announcement, extending a downward slide that has shadowed Bob Iger’s return as CEO.
The theme-park division reflected that split performance. Attendance slipped by 1% across Disneyland Resort and Walt Disney World Resort in 2025. Yet Disney Experiences — encompassing theme parks, Disney Cruise Line, and consumer products — delivered a record $10 billion profit, presumably through the likes of higher pricing, hotel occupancy, and targeted premium offerings (plus a helping hand from the Disney Cruise Line).
International parks, however, told a different story. Overseas resorts saw operating income climb 25% to $299 million in the fourth quarter. Disneyland Paris fueled much of the momentum. Hong Kong Disneyland joined that trend, becoming one of the company’s most closely watched success stories in 2025.
A Turning Point for a Historically Struggling Disney Park
The shift marks a notable evolution for Hong Kong Disneyland, which is celebrating its 20th anniversary. The resort welcomed 7.7 million visitors in 2024 — an all-time high — alongside record net profit of HK$838 million.
That milestone belies its turbulent past. The resort operated at a loss for years, challenged by slow local turnout, political unease, and strict travel measures. Recurrent COVID-19 closures only magnified the financial strain on the park and its three onsite hotels.
Management responded with sustained capital investment. World of Frozen, the Stark Expo expansion of Tomorrowland, a brand-new castle, and upgraded entertainment offerings formed the backbone of a multiyear strategy to court both regional travelers and returning locals.
The approach worked. Hong Kong Disneyland confirmed that it had returned to profitability earlier this year after nearly a decade of losses, positioning the resort for a broader recovery across Asia’s theme-park tourism sector.
Black Friday Promotion Revealed For Hong Kong Disneyland
Its latest step — a steep Black Friday hotel discount — suggests the park aims to push that momentum into 2026.
Disney is offering a 40% discount across its three hotels, using the promotion to pull forward early-year demand, boost occupancy, and position the resort for continued growth. The deal, one of the resort’s most expansive, targets both international tourists and local staycation travelers.
Guests can choose between Disney’s Hollywood Hotel, Disney Explorers Lodge, and Hong Kong Disneyland Hotel. The Hollywood Hotel provides vibrant, mid-century film–inspired design. Disney Explorers Lodge features tropical landscaping and exploration-themed décor, not dissimilar to Disney’s Animal Kingdom Lodge (just without the actual animals). Hong Kong Disneyland Hotel anchors the lineup with Victorian architecture, premium rooms, and club-level access.
One-night stays begin at HK$1,200 ($154) for Sea View Rooms at Disney’s Hollywood Hotel. At Disney Explorers Lodge, Sea View Rooms start from HK$1,560 ($200). The flagship Hong Kong Disneyland Hotel offers categories beginning at HK$1,830 ($235), including Sea View, Sea View with Balcony, and Kingdom Club rooms.
A two-night version of the discount is also available. Standard and Deluxe Rooms across all three hotels qualify, with rates starting from HK$1,020 ($131) per night — a structure aimed at families and longer-stay visitors planning park-plus-hotel packages.
Check-in windows vary. Hong Kong Disneyland Hotel’s one-night offer applies to stays from January 2 through September 30, 2026. Disney’s Hollywood Hotel and Disney Explorers Lodge extend their windows through October 31. For two-night stays, the final eligible date falls one day earlier at each property.
A 10% service charge applies to the discounted room rate, additional fees, and government tax. Guests aged 12 or older staying as a third or fourth person in the same room will incur an additional HK$200 per night, also subject to a 10% service charge and tax.
The deal will theoretically lift hotel occupancy during slower travel months and attract visitors planning short-haul regional trips, especially as Asia’s tourism recovery accelerates.
Will you be visiting Hong Kong Disneyland in 2026?
