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Disney World Introduces July Offerings To Attract More Guests Amid Slow Summer

June Experiences Low Attendance at Disney World

Disney World encountered notably low attendance throughout June, marking one of its slowest summers in recent years. With schools closing for summer in Florida and nationwide, a surge in visitor numbers was anticipated. Instead, the theme park saw a constant decline in guests, raising concerns among Disney executives.

fantasyland magic kingdom empty of crowds
Credit: Becky Burkett, Disney Dining

Industry analysts attribute this downturn to several factors, including extreme heat, competition from the newly opened Epic Universe, and the rising costs associated with park access. However, a significant contributor to the dip in visitors is the lack of new attractions or rides at Disney World in recent months.

Farewell to Classic Attractions

In a bittersweet moment for long-time fans, Disney World is set to close two beloved attractions: Rivers of America and Tom Sawyer Island. This closure, scheduled for July 7 following the Fourth of July celebrations, marks the end of over 50 years of operation.

Mark Twain on the Rivers of America at Disney World.
Credit: Disney

Enthusiasts have expressed disappointment at the announcement, particularly as these attractions are synonymous with the Americana theme that Disney World embraces. As the closure date approaches, increased crowds are expected during the Fourth of July weekend as fans flock to bid farewell to their cherished experiences.

Independence Day Fireworks Return

To commemorate Independence Day, Disney World will reintroduce the annual fireworks spectacular, Celebrate America! – A Fourth of July Concert in the Sky. Scheduled for July 3 and 4 at 9:20 p.m., this event is anticipated to draw massive crowds to Magic Kingdom. With the return of this popular event, Disney has implemented price adjustments on Lightning Lane access in preparation for the influx of visitors.
Consequently, park guests may face higher costs during this festive time, with ticket prices expected to rise 10-15 percent over the holiday weekend.

Fireworks at Magic Kingdom
Credit: Disney

Introduction of the Starlight Parade

After over a decade, Magic Kingdom is reintroducing a nighttime parade, the Starlight Parade, set to debut on July 20. Disney plans to hold two showings each night, scheduled for 9 and 11 p.m., with the Happily Ever After fireworks presentation in between at 10 p.m. The parade will commence on Main Street U.S.A. and conclude in Frontierland, designed to facilitate a more orderly exit for guests. This revival of a nighttime celebration highlights Disney’s commitment to enhancing visitor experiences, adding a new layer of excitement to Magic Kingdom.

Update on Test Track Reopening

In a significant update, Test Track, one of EPCOT’s signature attractions, will reopen on July 22 after undergoing renovations. This updated version, often referred to as Test Track 3.0, aims to showcase a partnership with Chevrolet while emphasizing innovation themes.

Disney's new art concept for Test Track's reimagining
Credit: Disney

Through this attraction, Disney World aims to celebrate automotive technology and progress. The return of Test Track is seen as a crucial move in building interest and driving attendance during a notably slow season. Anticipation remains high regarding whether such updated attractions will successfully draw more visitors to the parks.

Overview of July Offerings at Disney World

With several strategic offerings lined up for July, Disney World seeks to rekindle guest interest amid a lackluster summer season. The combination of commemorating classic attractions, introducing exciting nighttime entertainment, and reopening a beloved ride indicates a focused effort to attract crowds.

Crowds in front of Cinderella Castle at Walt Disney World Resort.
Credit: s.yume, Flickr

These changes not only engage dedicated fans but also allow previously disengaged visitors to experience the magic of Disney World’s offerings. As July unfolds, industry analysts and Disney enthusiasts will be observing these initiatives’ potential impact on overall attendance and visitor satisfaction.

Rick Lye

Rick is an avid Disney fan. He first went to Disney World in 1986 with his parents and has been hooked ever since. Rick is married to another Disney fan and is in the process of turning his two children into fans as well. When he is not creating new Disney adventures, he loves to watch the New York Yankees and hang out with his dog, Buster. In the fall, you will catch him cheering for his beloved NY Giants.

One Comment

  1. Disney world was my go to place from my first visit in 1973. I got my first annual pass in 1985, I was married and got passes for my entire Family in 1995. But it was reasonably priced for many years. We finally had to stop buying annual passes in 2012 after the prices for our passes became abominable. We have gone a few times since 2013 but we used to go almost every week. And we spent literally thousands of dollars a year on food, drinks and souvenirs and presents for family and friends out of town. I have only been there Once since 2020 and I’d love to have our passes again but it’s just too expensive and add in the cost for our stays on Disney property and it’s just prohibitive. We love Disney but….

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