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The Results Are In: Americans’ Favorite Theme Park Isn’t Disney or Universal

Find Out More About This Theme Park Underdog

Picture this: turquoise waters, lush tropical landscapes, and the chance to swim alongside dolphins—all without ever needing a passport. No, this isn’t a luxurious Caribbean escape. It’s right in the heart of Orlando, Florida. And it just snagged the title of America’s highest-rated theme park.

Mickey Mouse looking shocked at Disney World.
Credit: Disney

Discovery Cove Beats Out Disney World; But Universal Orlando Beats Out Disney

Yes, Discovery Cove, SeaWorld Orlando’s sister park, has quietly stolen the crown from heavy-hitters like Disney World and Universal Studios. But how did this lesser-known, all-inclusive aquatic oasis outshine the giants of the amusement world?

According to thousands of glowing reviews across platforms like Google and TripAdvisor, Discovery Cove has become a serene, crowd-free paradise for families and adventure-seekers alike. With 4.8 out of 5 stars on Google, it outpaces most mainstream parks in customer satisfaction. Guests aren’t just visiting—they’re falling in love with the experience. But what’s the secret sauce?

The park’s all-inclusive model plays a big role. Admission includes everything from gourmet meals and unlimited snacks to up-close animal encounters and even reef snorkeling. Compared to the stress-inducing price tags and crowded pathways of bigger parks, Discovery Cove offers a refreshing contrast—and guests are noticing.

But Discovery Cove wasn’t the only surprise.

Universal Epic Universe against Disney World in Orlando
Credit: Disney Dining

Finally, the Theme Park Titans Do Make Their Entrance—but Surprisingly, Not at the Top

Coming in hot at #2 is Knoebels Amusement Resort in Pennsylvania. A nostalgic throwback to classic American theme parks, Knoebels charges no admission fee and keeps its rides surprisingly affordable. It may not have magical castles or cinematic thrill rides, but it has something increasingly rare: charm, accessibility, and consistent family-friendly fun. With ratings nearly matching Discovery Cove’s, it’s clear this old-school park is doing something right.

Rounding out the top three is the Smoky Mountain Alpine Coaster in Tennessee. This coaster might not come with a billion-dollar IP or flashy 3D effects, but it delivers a unique, adrenaline-pumping ride through the Great Smoky Mountains. Riders coast down one of the longest downhill tracks in the country, enjoying breathtaking views and seven minutes of pure thrill. It’s rustic, it’s exhilarating, and it’s resonating with thousands.

Universal’s Islands of Adventure claimed the #4 spot, thanks to its immersive lands like The Wizarding World of Harry Potter and Jurassic Park. With Universal’s highly anticipated Epic Universe opening next year, this ranking may soon rise even higher as the company continues to chip away at Disney’s dominance.

The Universal Orlando resort epic universe portals, which will open soon next to Disney World.
Credit: Universal Orlando Resort

What’s Fueling This Shift?

Disney California Adventure lands at #5, standing apart from its iconic sibling park, Disneyland. Designed with a more adult-focused experience in mind, California Adventure blends nostalgic Disney magic with thrilling Marvel and Pixar-themed attractions. Yet even with Disney’s global name recognition and vast empire, its theme parks struggled to crack the very top.

Magic Kingdom—the flagship park of Walt Disney World—came in at #6, followed by Disney’s Animal Kingdom (#8) and Universal Studios Florida (#9). Even Kennedy Space Center edged in at #7, proving that educational destinations can go toe-to-toe with roller coasters when it comes to delivering unforgettable experiences.

For starters, cost. A recent the New York Post report revealed that a two-day trip for a family of four to Disney World costs nearly $3,000—and that’s before factoring in airfare or lodging. This staggering figure has led many potential visitors to seek more affordable, intimate, or unique alternatives—like the ones dominating the top of this list.

airplane seaworld orlando disney world universal studios orlando
Credit: SeaWorld/Disney Parks/Universal Studios/Canva

The American Theme Park Experience Is Shifting

Meanwhile, regional parks and under-the-radar attractions are thriving thanks to word-of-mouth, glowing online reviews, and a desire for simplicity and relaxation over sensory overload. And that’s the hidden story here: the evolving American theme park experience. Today’s visitors are no longer just chasing thrills—they’re chasing value, connection, and authenticity. Parks that offer quality over quantity are finally being recognized for what they deliver.

As Universal gears up for Epic Universe and Disney tries to rebound with new lands, discounts, and experiences, one question remains: Can the giants reclaim the throne—or are Americans officially falling out of love with the mega-park model? Only time (and reviews) will tell.

Top 10 Highest-Rated Theme Parks in America (Based on Customer Ratings):

  1. Discovery Cove – Florida

  2. Knoebels Amusement Resort – Pennsylvania

  3. Smoky Mountain Alpine Coaster – Tennessee

  4. Universal Islands of Adventure – Florida

  5. Disney California Adventure – California

  6. Magic Kingdom – Florida

  7. Kennedy Space Center – Florida

  8. Disney’s Animal Kingdom – Florida

  9. Universal Studios Florida – Florida

  10. Holiday World & Splashin’ Safari – Indiana

universal globe (left) and disney cinderella castle (right)
Credit: Disney Dining

Why This Matters: What Disney World and Universal Guests Should Know

This shift in rankings highlights changing consumer priorities in the post-pandemic era. Experiences that offer peace, flexibility, and affordability are now winning over flashy spectacles. With upcoming expansions and intense industry competition, how major parks respond to this trend could shape the future of theme park tourism.

Emmanuel Detres

Since first stepping inside the Magic Kingdom at nine years old, I knew I was destined to be a theme Park enthusiast. Although I consider myself a theme Park junkie, I still have much to learn and discover about Disney. Universal Orlando Resort has my heart; being an Annual Passholder means visiting my favorite places on Earth when possible! When I’m not writing about Disney, Universal, or entertainment news, you’ll find me cruising on my motorcycle, hiking throughout my local metro parks, or spending quality time with my girlfriend, family, or friends.

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