Downtown Disney Gears up for New Expansions as Epic Universe Sets To Break Records

Something big is brewing at Disneyland Resort, and this time, it’s not just the scent of fresh popcorn wafting down Main Street, U.S.A.

As Universal prepares to launch its massive new Epic Universe theme park, Disney is pulling out all the stops to keep visitors coming back to its own magical kingdom.

But with rising ticket prices, growing guest frustration, and competition like never before, can Disneyland’s latest expansion help turn the tide?

New Downtown Disney Expansions Announced

Disneyland has just announced an exciting wave of new businesses, dining experiences, and shopping destinations coming soon to Downtown Disney District—proving that the Mouse is still very much in the game. From luxury bath products and high-end athletic wear to authentic boba tea and a brand-new steakhouse, these additions are set to redefine the guest experience. But is this enough to reignite Disney’s magic in the face of fierce competition? Let’s take a look at what’s coming.

NEW: lululemon and Nectar Life are coming to Downtown Disney District at Disneyland Resort. Disney says lululemon will be located in the former ESPN Zone building and a Nectar Life popup will open this spring prior to the store opening near Avengers Reserve later this year. – @ScottGustin on X

https://twitter.com/ScottGustin/status/1907117315004510547

Disneyland is bringing an extra touch of luxury to Downtown Disney with the arrival of Lululemon, a globally renowned athletic apparel brand. This new storefront, taking over part of the former ESPN Zone building, will offer an extensive range of high-quality athletic wear, footwear, and accessories designed for yoga, running, training, and even golf and tennis enthusiasts. The shop will also feature an assortment of bags, gloves, hats, and fitness accessories, ensuring visitors can shop for both function and fashion.

Meanwhile, self-care lovers will be delighted by the addition of Nectar Life, a boutique dedicated to handcrafted, vegan, and plant-based bath and body products. Known for its bakery-inspired bath treats, Nectar Life will offer everything from whipped soaps and exfoliating body scrubs to a one-of-a-kind custom blending bar where guests can create their own personalized fragrances. As an extra treat, guests will also be able to dispense their own soap minis at the Soap Mini Bar, an interactive feature that’s sure to become a hit.

Boba Fans Rejoice: Bopo Go! Brings Authentic Tea Culture to Downtown Disney

For those craving something refreshing, Bopo Go! is set to introduce a new café experience inspired by authentic Asian convenience stores. Created by the team behind the popular Bopomofo Café, this spot will serve top-quality boba teas made from real fruits, lactose-free milk, and natural sweeteners—no artificial ingredients allowed.

In addition to its signature drinks, Bopo Go! will also carry a selection of light bites, imported snacks, and Asian candies, making it a must-visit destination for those looking to indulge in a sweet or savory treat while strolling through Downtown Disney.

In a move that will thrill food lovers, two new restaurants from Michelin-starred chef Joe Isidori are set to make their debut at Downtown Disney.

Arthur & Sons Steak and Bourbon

Bringing a high-end dining experience to the district, Arthur & Sons will offer premium cuts of steak, fresh seafood, hearty sandwiches, and gourmet salads. The restaurant’s design features a sophisticated yet cozy interior with rich wood accents, plush seating, and an expansive bar specializing in handcrafted bourbon cocktails. Whether visitors are in the mood for a refined meal or a casual drink, this steakhouse is expected to be a standout addition to Downtown Disney’s culinary lineup.

Disneyland shared a new look at concept art for Arthur & Sons Steak and Bourbon and Pearl’s Roadside BBQ, two new dining spots from Michelin-starred Chef Joe Isidori coming to Downtown Disney District.

– @ScottGustin on X

https://twitter.com/ScottGustin/status/1907118379694977346

For those who prefer a more laid-back, flavor-packed experience, Pearl’s Roadside BBQ will serve up traditional North Carolina-style barbecue with a chef-driven modern twist. Guests can look forward to slow-smoked pulled pork, beef brisket, and heritage turkey, all paired with house-made sauces. The restaurant’s design will reflect the charm of a vintage filling station turned into a bustling barbecue joint, complete with a spacious patio and Shine Bar, where guests can sip on craft beers and moonshine cocktails while soaking in the vibrant atmosphere.

Disneyland’s Downtown Disney expansion comes at a crucial time. With Universal’s Epic Universe set to open in Orlando next year, Disney is facing pressure to keep its parks and entertainment districts fresh, exciting, and competitive. Recent backlash over rising ticket prices, fewer perks, and a perceived decline in “Disney magic” has left many guests reconsidering their visits.

Downtown Disney Hopes To Bring Back Guests as Epic Universe Set To Break Theme Park Records

By focusing on elevated experiences, diverse dining options, and interactive shopping opportunities, Disneyland is aiming to recapture guest excitement and offer something new beyond traditional rides and attractions. While this may not directly address concerns about theme park pricing, it does create an incentive for guests to spend more time—and money—at the resort.

Is this enough to shift the tide in Disney’s favor? That remains to be seen. But with high-end shopping, unique dining concepts, and interactive experiences on the horizon, one thing is clear: Disneyland isn’t backing down from the fight.

For guests, this means more reasons to visit—and more ways to experience the magic, even before stepping inside the parks.