If you’ve been anywhere near a television or news app over the past few months, you’ve probably heard about the Wicked movie. The film, which debuted on November 22, is based on the iconic Broadway musical and tells the origin story of Elphaba, the infamous Wicked Witch of the West, and her unlikely friendship with Glinda. The musical, a staple ...

Mattel’s Expansion Plans in Theme Parks Mattel has revealed an ambitious strategy to enter the theme park industry, with plans to open six parks by 2034. The first of these attractions is set to debut in Arizona in 2026. Suitable for year-round enjoyment, it will feature a variety of indoor and outdoor experiences designed to captivate fans of all ages. ...

Wicked, the acclaimed Broadway musical, first premiered on October 30, 2003. Adapted from Gregory Maguire’s novel, Wicked: The Life and Times of the Wicked Witch of the West, the production quickly gained popularity, captivating audiences with its unique take on The Wizard of Oz story. It took nearly two decades for Wicked to transition from stage to screen, with the ...

The success of the Barbie (2023) movie has set a new standard for adaptations of popular toys. Released by Warner Bros. last summer, Barbie grossed over $1.4 billion worldwide, becoming one of the highest-grossing films of all time. This overwhelming box office impact not only redefined expectations for toy-based films but also inspired Mattel to expand its movie universe. After ...

Could Disney and Universal’s dominance in the world of theme Parks be over? For decades, the Walt Disney Company has been the biggest name in theme park entertainment. The success of Disneyland Resort and Walt Disney World Resort catapulted Disney into worldwide theme park success. Currently, Disney has six resorts and twelve Parks worldwide, each of them unique and successful ...

PIXAR and Mattel have expanded the licensing agreement between themselves–the creators of a wildly successful film franchise about toys and a wildly successful creator of toys–to include toys and collectibles made by Mattel that are inspired by PIXAR’s upcoming film, Lightyear. Lightyear is the origin story of Buzz Lightyear, the man, not the toy. It tells the story of the fictional character ...