Tag Archives: mattel

The End of the Reign: New Theme Park Poses SERIOUS Threat to Disney and Universal

Barbie land Mattel

Could Disney and Universal’s dominance in the world of theme Parks be over? For decades, the Walt Disney Company has been the biggest name in theme park entertainment. The success of Disneyland Resort and Walt Disney World Resort catapulted Disney into worldwide theme park success. Currently, Disney has six resorts and twelve Parks worldwide, each of them unique and successful ...

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Mattel strikes a deal with PIXAR to make toys, collectibles for new ‘Lightyear’ film

PIXAR and Mattel have expanded the licensing agreement between themselves–the creators of a wildly successful film franchise about toys and a wildly successful creator of toys–to include toys and collectibles made by Mattel that are inspired by PIXAR’s upcoming film, Lightyear. Lightyear is the origin story of Buzz Lightyear, the man, not the toy. It tells the story of the fictional character ...

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