Disney Launches the Magic of Storytelling Campaign to Inspire Reading

Starting on December 29th, Disney launched a huge Magic of Storytelling campaign to help Disney donate up to 1 million books for children in need.  The campaign will run through March 31st, 2018.  According the campaign website, “Disney will donate one book to First Book for every eligible Disney book purchased at a Disney Store or participating retailer during that store’s participation window (up to a maximum of one million books across all 2017-2018 Disney Magic of Storytelling promotions).”  Guests will be able to unlock donations through different ways they can participate in the campaign.


Here is a video released by Disney with more information about the campaign:

There are 4 different ways that guests will be able to unlock a donation.

  • Guests can post a “Shelfie” on Twitter or Instagram and use the hashtag #MagicOfStorytelling.
  • Buy one of the eligible book titles
  • Enter the Aulani sweepstakes
  • Read a digital book

Here is the list of participating retailers to purchase books from:

  • Amazon
  • Barnes & Noble
  • Costco
  • Disney Store
  • Kroger
  • Meijer
  • Target
  • Toys R Us
  • Wal-Mart

You can also click here for the details for each retailer and the full list of eligible book titles.

What do you all think of this new campaign?  We think it is great that Disney is giving back to those in need with the gift of books to read!

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About Christy Caby

I am a long time Disney addict! This love began as a child and stayed with me in my teen years. I completed the Disney College Program, was engaged and honeymooned at Disney, visited WDW while pregnant with each of our two boys, and have brought our boys since they were babies (they are now 5 and 2).